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5 Key Components for Building Better Brand Authority

Madelene - 2015-03-26

Reputation is power and it’s extremely important that businesses know how to influence and project a credible brand image online. We have 5 invaluable strategies that’ll help any team build positive brand authority and crediblity for their business.

Check out our short video with the 5 key components relating to brand authority. Examples of a digital marketing strategy that you will see more of in the future is video marketing – online video with personality – or what we call personalised marketing. You are using personalised driven data to build your brand authority and awareness.

And, yes, content is still king! Content marketing is essential and if you are using a lot of different content in different social media channels and websites, then don’t forget to develop a content marketing plan.

 

5 Key Components for Building Better Brand Authority from WSI World on Vimeo.


WSI is a digital marketing company with a strong international presence. Our Digital Marketing Consultants use their knowledge and expertise to make a difference for businesses all around the world.

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Top 5 Digital Marketing Trends for 2015

Madelene - 2015-01-03

WATCH THIS VIDEO TO GET AHEAD WITH YOUR DIGITAL MARKETING IN 2015

This video is part of the WSI Digital Marketing Video Series and will guide you and help you to learn more about digital marketing. In this video you will learn more about the 5 digital trends to look out for and keep in mind for 2015.

A key factor in gaining the advantage over your competitors is to identify significant Digital Marketing trends – then use those trends to take steps to improve your buyer’s experience, and increase their engagement.

Get your site mobile friendly

Don’t forget to get your website mobile friendly. Your customers are using mobile devices to check your products, services, offers and contact details. Let them get that information in a userfriendly way and let them choose the device of their choice. 

MobileBrandWSI

Here is the summary of this video – digital marketing trends:

  1. Marketing becomes everyone’s job
  2. Content is still king – as long as it’s SMART content
  3. Customer experience is more important than sales pitches
  4. Human conversations overpowers corporate messages
  5. Be mobile ready or be left behind

Watch the video and learn more about these important digital marketing trends.

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