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Home Care Agency Engages WSI For Search Engine Optimization Program

Madelene - 2018-07-22

in-home-care-services

Newton, MA-based home care agency, Visiting Angels Newton/Canton, has retained WSI for a local SEO program to generate leads online for home care services for the elderly and disabled adults.

The company provides senior care, dementia care, Alzheimer’s care, respite care, companion care, transitional care and other home care services. These non-medical services are provided on an hourly or daily ”live-in” basis including personal care, mobility assistance, errands & transportation, meal prep, light housekeeping, medication reminders, and companionship. This private duty care is provided by home care aides who are selected for each client based on their character, experience, technical ability, and other traits.

Visiting Angels Newton/Canton has been serving Greater Boston since 2004. Many families in Newton, Needham, Dedham, Canton, Brookline, Watertown, as well as Natick, Wellesley, Roslindale, Norwood, Westwood, Canton, Stoughton, and nearby towns in Metrowest Boston have benefited from their expert home care services. The company is accredited by the Massachusetts Home Care Alliance. It has won the Best of Home Care Leader in Excellence award from the national independent client satisfaction survey firm Home Care Pulse four years in a row. As a home care provider with an outstanding group of over 250 home care aides, the company has also been named a Top Place to Work by the Boston Globe.  

Having done business in the Newton Community for over 10 years, the company has developed a strong network of partners and benefits from their referrals. It also runs regular educational events in the community and has a robust social media program and email marketing campaigns that engages the community and helps to increase recognition and trust. As part of the Visiting Angels franchise, the company also gets leads generated by Corporate Headquarters. With the encouragement of the Corporate Office, the company seeks to expand business and increase leads through digital marketing. WSI is honored to be selected as the digital marketing agency for this purpose. We designed a customized digital marketing plan for Visiting Angels Newton/Canton as follows.

First, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords. We also improved the conversion architecture of the website by changing layouts and adding a Hipaa-compliant contact form on every page. In addition, an on-site blog was also implemented which would include articles about senior home care services, dementia care, homecare aides, home care costs and more. These blog articles contain long tail keywords that would help to bring traffic to the website.

With the on-page optimization complete, the local SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google My Business, Google+, Facebook and Linkedin pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium and Weebly.

While the homecare agency has received and published many customer testimonials over the years, it has not received any reviews on Google. Part of this digital marketing solution would be focused on generating reviews on Google as well as other relevant websites such as senioradvisors.com, Care.com and caring.com for the company.

WSI will monitor the local SEO campaign results using Google Analytics and the Search Console. Each month WSI will produce a report that includes key metrics such as organic traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from this SEO program.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

This blog post is originally published on https://thewsitouch.com/blog/home-care-agency-engages-wsi-for-search-engine-optimization/


For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |


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Sunwest Escrow Engages WSI for SEO Services in Albuquerque

Madelene - 2018-07-21

Sunwest building

Sunwest Escrow is the most trusted escrow company among title companies and real estate brokers in New Mexico. Sunwest Escrow, Inc. is a customer-oriented servicer of private mortgages, real estate contracts, and other installment type notes.  

WSI was recently hired by Sunwest Escrow to develop an internet marketing strategy to increase their visibility and to find more clients.

As a part of the internet marketing strategy WSI built a new Search Engine Optimized website with optimized pages for the relevant keywords:

https://www.sunwestescrow.com/escrow-services

https://www.sunwestescrow.com/escrow-services/owner-financing-homes-albuquerque

https://www.sunwestescrow.com/escrow-services/for-sale-by-owner-albuquerque

https://www.sunwestescrow.com/escrow-services/real-estate-contract-albuquerque

https://www.sunwestescrow.com/escrow-services/owner-financing-albuquerque

Sunwest logo

The website and on page optimization has now been completed. We have now started off page optimization which includes citation building and creating relevant backlinks for Sunwest Escrow website. WSI will write blogs which will be posted on various high authority websites such as WordPressWeeblyBlogger, Tumblr and Medium.

Monthly reporting will be done to measure SEO results. We’ll keep a track of the new backlinks, keyword rankings, organic website visitors etc. WSI is committed to increase Sunwest Escrow’s brand awareness and online presence.

WSI is the leader in the industry with offices in over 80 countries. We bring the best global internet marketing practices to New Mexico.

The blog was originally posted at: https://www.wsiwebenhancers.com/sunwest-escrow-engages-wsi-for-seo-services-in-albuquerque/


For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |


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St. Helena Real Estate Partners with WSI to Revamp Online Presence

Madelene - 2018-07-11

St Helena Real Estate

St. Helena Real Estate, a high-end real estate company, based in the heart of the Napa Valley in California, has partnered with WSI to design and develop an engaging and search engine optimized website to showcase their high-end wine country real estate listings with many pictures, videos and downloadable documents.

The website is intuitive to navigate, has easy input capabilities for the real estate agents to post new listings, and its clean, high-end design invites potential sellers and buyers to search for Napa Valley Real Estates and to easily contact each realtor. Each agent profile page showcases their active listings as well as their sold properties to demonstrates the agent’s experience in the local market and their success with connecting sellers and buyers in this luxury real estate market.

Location specific webpages provide a well-written snapshot and links to additional information for the different featured communities in Napa Valley and Sonoma Wine Country. Location specific property searches can be initiated right from these pages:

The new, mobile responsive and SEO optimized website was launched in April of 2018, and as part of the WSI SEO program, content is created and posted on a variety of platforms including, WordPress.comBlogger, Weebly and Tumblr. The content is also being posted on the new website’s blog and on the company’s social media sites, like Facebook and Instagram.

The SEO campaign will be monitored and carefully tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize the online lead generation. Key metrics that will be measured include rankings, links, organic visits and goal completions like form submissions and calls generated from the website.

This post originally appeared at https://wsinextgenmarketing.com/st-helena-real-estate-partners-with-wsi/.


For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |


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Software Solutions Co. trusts WSI for SEO

Madelene - 2018-06-14

WSI Digital Marketing has recently launched SEO efforts for Softland Chile.

Softland is a leader company on software solutions area for business management which was born in 1982. It has presence in Latin America.

It offers ERP (Enterprise Resource Planning) management systems  for small, medium and large businesses. It develops computer programs for businesses & SMEs administration helping companies to take advantage of information technologies, simplifying all their business processes.

WSI Digital Marketing has been hired by Softland Chile to implement SEO, covering 25 keywords for its website. The following keywords and pages are covered in this phase of the implementation:  

sistema erp     http://www.softland.cl/ 
sistema de gestion integrado   http://www.softland.cl/sistema-de-gestion-integrado/
software punto de venta         http://www.softland.cl/software-punto-de-venta 
software contable                     http://www.softland.cl/software-contable 
software de contabilidad        http://www.softland.cl/software-de-contabilidad 
programas de contabilidad    http://www.softland.cl/programas-de-contabilidad/ 
software de gestion                  http://www.softland.cl/software-de-gestion/ 
sistema de remuneraciones   http://www.softland.cl/sistema-de-remuneraciones/ 
sistema de contabilidad          http://www.softland.cl/sistema-de-contabilidad 
crm software                             http://www.softland.cl/crm-software/ 
software de remuneraciones   http://www.softland.cl/software-de-remuneraciones/ 
programas contables                http://www.softland.cl/programas-contables/ 
software facturacion electronica   http://www.softland.cl/software-facturacion-electronica/ 
sistemas de produccion          http://www.softland.cl/sistemas-de-produccion/  
sistema de control de inventarios    http://www.softland.cl/sistema-de-control-de-inventarios/ 
sistema de facturacion electronica  http://www.softland.cl/sistema-de-facturacion-electronica/ 
software administrativo        http://www.softland.cl/software-administrativo/  
sistema administrativo          http://www.softland.cl/sistema-administrativo/ 
programa de inventario         http://www.softland.cl/programa-de-inventario/ 
sistema punto de venta          http://www.softland.cl/sistema-punto-de-venta/  
programas de gestion             http://www.softland.cl/programas-de-gestion/  
programa de remuneraciones    http://www.softland.cl/programa-de-remuneraciones/ 
sistema de administracion     http://www.softland.cl/sistema-de-administracion/  
programa erp       http://www.softland.cl/programa-erp/ 
sistema de recursos humanos     http://www.softland.cl/sistema-de-recursos-humanos/

Softland logo

With the SEO optimized pages now up on the site the off page optimization is beginning. Initial off page strategy includes citation building as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Blogger, Weebly y Medium

Each month of the SEO implementation will be monitored and carefully tracked. Monthly reporting will be conducted with the clients to keep them informed of the progress we are making. Key metrics that will be measured include links, rankings, organic visits and leads from organic visitors.

With over 1,000 offices in 81 countries around the globe, WSI provides digital marketing services on a scale that most local providers just cannot match.  Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. 

This post originally appeared at:  http://www.wsidigitalnet.com/cia-de-software-contrata-a-wsi-para-seo/


For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |


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Coronado Pet Hospital Partners with WSI to Increase Brand Awareness

Madelene - 2018-06-12

“A healthy pet is a happy pet”. Coronado Pet Hospital in Rio Rancho offers exceptional care for your family pets. The services offered by them includes veterinary services, pet dental surgery, orthopedic surgery etc. The staff at Coronado Pet Hospital is fully equipped with the latest instruments and technology to treat cats, dogs, fish, birds and exotic species. If you’re looking for an animal clinic or hospital, visit their website today.

Coronado Pet Hospital partnered with WSI to improve its online visibility and rankings on search engine.

We have optimized the following pages for the website:

https://www.coronadopethospital.com/pet-medications-rio-rancho/

https://www.coronadopethospital.com/exotic-animal-vet-rio-rancho/

https://www.coronadopethospital.com/emergency-vet-rio-rancho/

https://www.coronadopethospital.com/puppy-shots-rio-rancho/

https://www.coronadopethospital.com/annual-dog-vaccinations-rio-rancho/

https://www.coronadopethospital.com/bird-vet-rio-rancho/

https://www.coronadopethospital.com/small-animal-veterinary-surgery-rio-rancho/

https://www.coronadopethospital.com/dog-dental-surgery-rio-rancho/

As the new optimized pages have now been added on the website, we’ll start with the Off-Page. The initial Off-Page strategy will include strong backlink and citation building to make your website popular on the internet.

Content syndication helps your business establish itself as a brand and exposes you to your target audience. Therefore, we will also syndicate blogs on various external websites including WordPressWeeblyBlogger, Tumblr and Medium.

The SEO campaign will be monitored carefully to document the progress made. We’ll provide a monthly status report which will include ranking status, backlinks and traffic of the website.

For further details on WSI’s services including SEM, paid search, social media marketing etc, please contact us for a free consultation.

This post originally appeared at https://www.wsiwebenhancers.com/coronado-pet-hospital-partners-wsi-increase-brand-awareness/


For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |


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Laundry and Dry Cleaning Company retains WSI for SEO for the 9th year

Madelene - 2018-05-17

Established in 1929, Sarni Cleaners of Greater Boston is a laundry and dry cleaning service with three stores in Downtown Boston: Financial District, North End and South End. It has a strong focus on laundry and dry cleaning pickup and delivery service which is operated by a fleet of five trucks in Boston, Cambridge and Brookline. In addition, it provides same day or next day dry cleaning service in downtown Boston, and has a modern state-of-the-art laundromat in the South End store.

Recently, Utopia Cleaners which operates in Arlington, Woburn and Newton, Massachusetts acquired Sarni Cleaners, and continues to retain WSI for SEO and email marketing services.

SEO Program for Laundry and Dry Cleaning Company
Through years of consistent SEO activities, including keyword research, on-page optimization, blogging, link building, citation building, and generating customer reviews, Sarnidrycleaners.com has always stayed on the first page of search results for relevant keywords including the following

Over the years, we have published over 130 blog posts at sarnidrycleaners.com. WSI’s local SEO program also includes optimizing citations in business directories such as Yelp and Google My Business, sharing content on WordPress, Medium, Blogger, and Weebly, as well as frequent social posts on Facebook, Twitter, Google+, Google My Business and Pinterest. Customers have provided feedback as well as reviews on these social media platforms.

Email Marketing Program for Laundry and Dry Cleaning Company
WSI’s digital marketing solution also includes email marketing to the company’s customer list using Constant Contact’s professional email marketing service. The email blasts contain coupons which are also posted on Google My Business and social media sites. These monthly promotions have helped to retain customers as well as drive traffic to the website.

Under new ownership, Sarni Cleaners will continue to enjoy superior SEO service from WSI. We will continue to track key metrics such as website traffic, rankings, organic links, conversion and conversion rates using Google Analytics and search console. We anticipate continued success in helping Sarni Cleaners grow their business using our digital marketing solution.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

This post is originally published at https://thewsitouch.com/blog/laundry-and-dry-cleaning-company-retains-wsi-for-the-9th-year/


For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |


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Platypus Wine Tours Selects WSI as Digital Marketing Partner

Madelene - 2018-05-16

Platypus Wine Tours, a leading wine tour company located in Napa Valley and Sonoma in California, has partnered with WSI to perform a wide range of digital marketing services, including Search Engine Optimization, Digital Advertising, Social Media Management and Marketing Automation.

Platypus Wine Tours is a wine tour company specializing in intimate, unforgettable tours to Napa Valley and Sonoma wineries. With their team of passionate and very experienced tour guides and support staff, they are specializing in tours of Napa Valley  and Sonoma Valley wineries, as well as other magnificent local wine regions, such as St. Helena and Calistoga, Healdsburg, Russian River, Dry Creek, West Side and Alexander Valley.

The company conducts daily shuttle bus tours to join (Join-in Tours), and also private tours, with dedicated drivers/guides and a non-shared vehicle (Private Wine Tours). The following wine tour options are offered by Platypus Wine Tours:

As part of the WSI SEO program, content is created and posted on a variety of platforms including, WordPress.comBlogger, Weebly and Tumblr. The content is also being posted on the website’s blog and on the company’s social media sites, like Facebook, Instagram and Twitter.

The SEO campaign will be monitored and carefully tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize online lead generation and bookings. Key metrics that will be measured include rankings, links, website visits and online bookings for the different tour options.

This post originally appeared at https://wsinextgenmarketing.com/platypus-wine-tours-selects-wsi-as-digital-marketing-partner/


For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |


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Corporate Travel Agency Retains WSI to Advance Online Presence

Madelene - 2018-04-16

TravelManor is a corporate travel agency that excels in tailoring cost-effective, stress-free travel solutions for corporate groups and individuals. As a franchisee of the Harvey World/Bidvest group, this forward-thinking business travel agency draws from a tried-and-tested supplier pool that allows them to negotiate extremely competitive flights, accommodation rates and transfers. Their core team is situated in Cape Town, South Africa, and includes 9 of the industry’s most seasoned travel consultants, who bring a combined 128+ years of expertise to the table.

How the WSI & TravelManor Journey Began
When TravelManor came on board with WSI in December 2016, their website was far from optimal for conversion and on-site optimisation was lacking. To start with, the WSI team tackled the following aspects of the corporate travel agency’s website:

  • The homepage layout was revised for optimal conversion.
  • Existing pages were adapted according to up-to-date keyword research to improve organic ranking and Adwords relevancy. Content placement was revised for optimal conversion.
  • Existing images were replaced with high-quality images that were chosen to connect more effectively with the target market and existing website users.

Next up: An Effective Pay Per Click Campaign
WSI started by implementing a 90-day test programme on the Google search engine, monitoring and adjusting the campaign weekly to optimise results.

The Power of A Content Marketing Plan
At WSI, we firmly believe in understanding exactly what your prospective and current customers need to know, and then using these insights to produce optimised content based on keywords that have already been shown to drive organic search traffic and conversions. The key lies in delivering this content in a relevant and compelling way to grow our clients’ businesses by seeding and promoting the content by means of a business’ social networks.

To do so for TravelManor, the WSI team did extensive research to better understand the corporate travel industry, identify key issues within this industry, got to grips with the what companies look for in business travel agencies, and how agencies, in turn, are fulfilling the needs of their clientele. The next step was to craft authoritative blog posts on a monthly basis, prepared according to relevant and interesting topics that were the result of these findings. This included topics such as understanding and managing business travel risks; the importance of green due diligence in corporate travel; how Millennials are changing the face of business travel; innovate travel expense apps for busy jetsetters, and more.

Social Media Selling
WSI also established a firm social presence for TravelManor, to serve as the foundation on which we could implement and publish the content marketing assets created in line with our online marketing strategy. These platforms include Facebook Business, Google+ Local, Twitter and LinkedIn. Having laid the groundwork for the business’ online presence in this way, we then proceeded with a personal LinkedIn Marketing plan for key team members. These campaigns focus on increasing connections with relevant contacts and then building on those relationships until such time as it’s appropriate to reach out and ask for a meeting.     

Underpinning the Plan
As part of the SEO campaign for TravelManor, WSI created off-site blogging platforms on WordPress, Blogspot, Tumblr, Postach.io and Weebly and shared relevant content across these platforms. This content was then syndicated across various social platforms to increase the reach thereof.

What The Future Holds
TravelManor’s digital marketing strategy therefore includes a two-pronged approach. Firstly, a search marketing strategy, the purpose of which is to significantly elevate the business’ exposure, to ensure that they will be found when people are searching on Google for corporate travel agencies in South Africa; and secondly, the LinkedIn strategy, which comes down to good ol’ fashioned networking on steroids. We are confident that, in tandem, these two strategies will gain in momentum exponentially, and increasingly deliver the new business opportunities that the TravelManor team are keen to find.

This article was originally posted at: https://blog.wsiwebmarketing.co.za/corporate-travel-agency-marketing/

 


For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |


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Production Automation Company Reinitiates SEO with WSI

Madelene - 2018-04-06

WSI Digital Marketing has recently re-established our SEO initiative with Systematic Automation Inc., the industry leader in production automation for over 35 years.

Systematic Automation manufactures and designs screen printing machines, UV curing systems, flame treatment systems and vacuum tables.  They offer customized solutions that ensure the machines fit the specific needs of the client.  All systems are manufactured and designed at the Systematic Automation headquarters in Farmington, CT.  Their products are made to last a lifetime and are sold to companies around the world.

The high quality of Systematic Automation products is the result of truly innovative design, strict process control, and continual product improvement.  Systematic Automation produces more models of screen printing machines than any other company in the world.

On page SEO for Systematic Automation is complete and you can see examples of SA’s optimized pages here:

https://www.systauto.com/screen-printing-machines/

https://www.systauto.com/screen-printing-machines/automatic-screen-printing-machines/

https://www.systauto.com/vacuum-tables/

https://www.systauto.com/vacuum-tables/cnc-vacuum-table/

https://www.systauto.com/vacuum-tables/vacuum-chuck

https://www.systauto.com/vacuum-tables/vacuum-chuck/vacuum-chuck-system

https://www.systauto.com/products/flame-treatment-systems/flame-treatment-machine

The off-page optimization is ongoing for Systematic Automation.  In addition to registering the company in various business directories, we also do on page blogging, 3rd Party blogging, as well as blogs posted on Blogger, Tumblr, WordPress and Weebly.  These blog posts will have topics ranging from the features of products, how to find the right value for the product you are looking for, to even how to find the right machine for your use case. 

These combined on-page and off-page optimization efforts should continue to move Systematic Automation up in the rankings, just as it has in the past. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.

This blog post originally appeared at: https://www.wsipaulasanderson.com/blog/production-automation-company-reinitiates-seo-wsi/


For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |


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Palms Trading Company Partners with WSI to Increase their Sales through SEO

Madelene - 2018-03-26

Palms Trading image

Palms Trading Company carries a vast inventory of authentic Native American jewelry, Southwestern Indian pottery as well as Native American rugs for sale. They offer one-of-a-kind unique pieces that you’ll not find anywhere else. Visit Palms Trading Company and experience the magic of Southwest art!

Palms Trading Company partnered with WSI, one of the largest digital marketing networks in the world to improve online awareness & enhance sales.

Below mentioned are some example pages from the initial optimization:

After the On page optimization is complete, we’ll work on the Off page plan. The initial Off page strategy includes creating quality backlinks for the website along with content marketing which includes syndicating blogs on high authority sites such as WordPressWeeblyBlogger, Tumblr and Medium.

Monthly reporting will be conducted to monitor the performance of the website. SERP rankings, organic visitors to the optimized pages etc will be tracked to keep the client informed of the progress we are making.

With a conversion driven website, we expect to increase both their visibility in SERPs as well as driving more traffic to their stores.

WSI has over 1,000 offices in 81 countries around the globe. For more details about our services including PPC, SEM, SMO; please feel free to contact us!

The blog was originally posted at: https://www.wsiwebenhancers.com/palms-trading-company-partners-wsi-increase-sales-seo/


For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |


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