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New E-learning Course – The Do’s and Don’ts of Social Media

Madelene - 2015/05/25

Guidelines when using Social Media

If you or your company don’t have a social media policy for your social media activities then make sure you at least know what to do and say when you are communicating with your audience and target groups. 

We now have the quick e-learning course available called “The Do’s and Don’ts of Social Media” where you can find our guidelines, very easy to follow. When you have set up your profiles on social media channels go through our checklist and recommendations. We will give you many important do’s and don’ts in the following areas of social media;

  • Profile Creation
  • Community Building
  • Video and Image Sharing
  • Status Updates and Message
  • Blog Posts and Comments
  • Privacy and Confidentiality

Go to our E-learning portal for Digital Marketing.

Digital marknadsföring och sociala medier

5 Essential Steps for Making Social Media Work for Your Business

Here are some more tips. Social media is changing the way we do business. Check out our video that will give you the 5 essential steps for making social media work for your business. The steps are:

  1. Start with a plan
  2. Establish your company persona
  3. Plan your comment strategy
  4. Plan your content schedule
  5. Measure, tweak and improve

 

 

Interesting facts about social advertising

Madelene - 2015/05/18

How Social Butterflies Respond To Social Advertising

Social Butterflies and Social Advertising WSI

For our latest infographic, we dove into some stats and observations on how effective social ads can be for your business.

Number one objective is to boost brand awareness

So first things first: what’s the main goal of social advertising? According to a survey with a group of marketers, 45% said their #1 objective with social ads is boosting brand awareness, while another 16% said driving traffic is the focus. An additional 25% of marketers said they want their social ads to boost brand awareness and drive traffic (now we’re talking!). Collectively, marketers are projected to spend $8.3 billion on social media advertising in 2015. That’s a lot of coin supporting social ads as an instrumental brand promotion tool!

Early adopter or just using Facebook?

If you’re just breaking into social ads, use the platform that you’re most comfortable with to get started. But once you’re more familiar with the power of social ads, try branching off to one of the less popular social ad networks to see if can get some extra value by being an early adopter.

Overall, current social ad activity is heavily skewed toward Facebook, mainly because it’s the most mature social (and social ad) platform. In a study, 92% of advertisers say they use Facebook advertising, with YouTube – the next most used ad platform – at only 35%. LinkedIn and Twitter Ads checked in at 24% and 23%, respectively.

How Social Butterflies Respond To Social Advertising

 

The longer version of this blog post “How Social Butterflies Respond To Social Advertising” was first posted on our global website: www.wsiworld.com.

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