ACT Teletherapy – A start-up with roots in S. California

Madelene - 2020-02-06
Young couple with their Jack Russell puppy enjoying in the local park

It all began with ACT Family Counselling, a private practice working with individuals, couples, and families of all ages, serving the Inland Empire and surrounding communities since 1990. In late 2019, the company embarked on a whole new business to complement the 6 offices established in southern California – ACT Teletherapy.

ACT Teletherapy – Online therapy via Voice, Video, and Text

ACT Teletherapy is designed to help individuals, couples, and families with emotional and behavioural problems, conveniently and privately through a secure online portal. ACT Teletherapy provides qualified and experienced therapists to assist with a wide range of issues, from depression and stress to relationship issues, eating disorders, and much more.

ACT Teletherapy Logotype

ACT Teletherapy – Digital Marketing Strategy

As a new business, ACT Teletherapy had many challenges. The new service needed an online presence including website and social. Those are now live with a secure portal for all client scheduling, billing, and communications.

Now the challenge is to drive traffic to the new website. The site was built with responsive architecture and content optimized for search. With the launch complete, offsite SEO, link building, and blogging are underway.

In addition, a press release, social campaign, paid advertising campaign, and email marketing are all in the works to promote the new business and drive traffic to the site.

A Great Start – Much Work Ahead

We all understand that SEO takes time, more depending upon the how competitive client’s industry. We are excited to see the initial results with the foundation pages created so far. These include:

We are very excited about our progress so far and look forward to the added presence that our PPC campaign, Press Release, Content Marketing and Email Newsletter will bring to our Search Engine Optimization program.

This blog post first appeared on: https://wsicybersmart.com/2020/02/05/wsi-provides-a-digital-strategy-for-act-teletherapy/

Perna & Abracht Hire WSI to Help with Client Acquisition in Southeast PA

Madelene - 2020-02-01
Office of Perna and Aracht

Perna & Abracht , LLC is a full-service law firm in Kennett Square, PA. The firm’s partners represent their clients in cases ranging from Divorce and Family Law, Business and Corporate Law, Employment Law, Estate Planning, Personal Injury, Medica Malpractice and so on.

The firm is well known in the local area but before engaging WSI, their internet presence needed some work. The website was old and outdated and did not represent the firm well. They did not show up in search results for any terms related to their areas of practice, and they had engaged different lead generation services in the past but had not been happy with the results.

Perna & Abracht engaged WSI to tackle these challenges and handle their Digital Marketing. The foundation of a strong Digital Marketing Strategy is a good website, so we addressed that issue first and foremost. The firm’s website underwent a complete makeover resulting in a modern, responsive website with intuitive navigation. The website makeover was followed by the implementation of an SEO campaign.

As part of the SEO strategy, we have optimized the website for the following key search terms –

Divorce Lawyer

Personal Injury Lawyer

Estate Planning Attorney

Medical Malpractice Lawyers

Child Custody Lawyers

We are writing high-quality content for the firm, to answer the common questions prospective clients have in mind before they engage with a lawyer. Besides publishing this content on the website monthly, this content is also being published at some external blogging profiles we have set up for the firm, namely – WordPress and Blogspot.

Besides the blogging profiles, we are also publishing some video content on the Perna & Abracht Youtube Channel.

The Early results of the campaign show high rankings for the website in the local Kennett Square area for all the target search terms, resulting in some qualified leads. The larger Chester County area is picking up rankings gradually and we are confident that in due time, the campaign will produce strong results and consistent leads.

This blog was originally published at https://wsipromarketers.com/blog/perna-abracht-hire-wsi/

Home Care Agency Continues Search Engine Optimization Program with WSI

Madelene - 2019-06-09

Last year, WSI started a local search engine optimization program for Newton, MA-based home care agency, Visiting Angels Newton/Canton, to generate leads online. Accredited by the Massachusetts Home Care Alliance, the company has been serving Greater Boston since 2004. It provides home care services for the elderly and disabled adults, including respite care, 24 hour care, dementia care, Alzheimer’s care, and other home care services. These non-medical services are delivered by home health aides who are experienced, respectful and compassionate. They are HHA or CNA-certified, have at least three years’ experience in home care and are trained by the agency to provide high quality care. They will perform tasks such as personal care, mobility assistance, light housekeeping, meal prep, errands & transportation, medication reminders, and also provide companionship.

As the population ages, the demand for senior care facilities in the Greater Boston area grows. From 55+ housing complexes, assisted-living, nursing homes to services such as in-home care and adult day care, many businesses have sprung up to meet the need. Competition heats up and these businesses began to turn to digital marketing techniques for lead generation.

As a home care services provider with over 250 professional home caregivers, the company has won the Best of Home Care Leader in Excellence award from the national independent client satisfaction survey firm Home Care Pulse five years in a row and has also been named a Top Place to Work by the Boston Globe.

Since we started the local SEO program last May, rankings of relevant keywords have improved and monthly organic visits to the website as well as conversions have increased. Going forward, WSI will continue to long form blog posts on the website to increase organic traffic using long tail keywords.

In addition, we will build off-site links via lifestyle blogs including a home and family blog, a healthy living blog, a housekeeping blog, and a family life blog. We will also continue to write relevant blog posts and syndicate to the company’s blogs on WordPress, Blogger, Medium and Weebly.

In addition to the ongoing link building strategies, we also add new pages optimized for new relevant keywords to bring more traffic to the website. The agency will continue to publish weekly posts on Google My Business and Facebook, as well as sending monthly newsletters to customers and institutional partners. It also engages Home Care Pulse to interview clients for testimonials. These are published on the website.

WSI will continue to monitor the local SEO campaign results using Google Analytics and the Search Console, including website traffic, rankings, and conversions. We expect to continue to achieve significantly increased lead generation rates from this SEO program.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

This blog post is originally published on https://thewsitouch.com/blog/home-care-agency-continues-search-engine-optimization-program-with-wsi/

A Digital Marketing Program For Three Pharmacies

Madelene - 2019-05-02
Dinno Health

Local Pharmacy

Large retail pharmacy chains like CVS, Walgreens and Rite Aid have a big presence in Greater Boston, but many local independent pharmacies are still doing well. There are many reasons why people go to independent pharmacies for their health care needs, but the most important one is customer service. Local pharmacy stores are often owned and operated by pharmacists from their own communities. They have personal relationships with the people that they serve. They often know their customers and their families by name and truly understand their needs. Dinno Health is one such institution.

Dinno Health

The Company is a family-owned and operated community pharmacy services provider in Greater Boston. Father, Ramzi Dinno, and sons, Saad and Raied, are all registered pharmacists with strong ties to their local communities. The family operates three independent pharmacies, Acton Pharmacy, Keyes Drug in Newton and West Concord Pharmacy. Monthly health care events are held in Acton and Newton, and Saad hosts a monthly cable-access show on general health and wellness topics called “A Healthier You.”

The pharmacy stores provide not only prescriptions, but also compounded medications and other specialty items such as medical supplies, homeopathic remedies, and a full line of vitamins and vaccines. Dinno Health also provides medication compounding services through compounding pharmacy Acton Pharmacy in Acton, and compounding pharmacy Keyes Drug in Newton, MA. Specialties include

Digital Marketing for the Pharmacies

The Company originally had separate websites for Acton Pharmacy, West Concord Pharmacy and Keyes Drug. These are now combined into one website under dinnohealth.com with separate pages for each pharmacy and a set of new pages for the medical compounding services. A modern mobile-responsive design was used and conversion forms were implemented on all key landing pages of the website. We performed detailed keyword research and on-page SEO has been done on relevant pages.

In addition, monthly blog posts will be written and syndicated to a home and family blog on WordPress, a healthy living blog on Blogger, a housekeeping blog on Medium, and a family life blog on Weebly, thereby building links to the website. The Google My Business listings of the three pharmacy stores will be optimized and weekly posts will be published.

Each pharmacy also has its own social media site on Facebook and Twitter with postings daily. Monthly newsletters which are focused on announcing health-related events at the pharmacies will also include links to help drive traffic to the website. 

We will monitor the pharmacies’ web visibility progress every month, including rankings, organic traffic, and website conversions. The objective is to increase website traffic, drive more visitors to the stores and increase attendance at the pharmacies’ events. We are confident that our ongoing efforts in digital marketing will deliver exceptional results for our client.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With consultant in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help you succeed.

This post was originally published at https://thewsitouch.com/blog/a-digital-marketing-program-for-three-pharmacies/

Digital marknadsföring för apotek

For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |

New Website and SEO for Nature’s Hot Tub Treatment

Madelene - 2019-04-27

WSI was selected to build a new responsive eCommerce site and provide Search Engine Optimization (SEO) for Nature’s Hot Tub Treatment, an online store specializing in all natural products for cleaning and maintaining your spa, hot tub, and swimming pool. The new site has already gained momentum in organic search and we are working to expand this online presence with a combination of content marketing (onsite and social blogging), link building, paid advertising including Google Shopping, and email marketing.

Nature’s Hot Tub Treatment now has optimized pages based on relevant keywords for:








We have begun tracking the progress of our marketing campaigns and reviewing the results achieved.  To date, our Search Engine Optimization efforts have yielded a 36% increase in Organic Traffic. Social including Google My Business have improved 69%. We will measure, analyse, and report on the ranking of each of the chosen keywords, new backlinks, traffic to the website and much more.  As our efforts continue, we look forward to improved ranking, higher visitor traffic, and improved conversion rates.

We are excited about the strong beginning to our business partnership with Nature’s Hot Tub Treatment.

For premium digital marketing services, consult with WSI, the leader in digital marketing worldwide.

This article was originally posted at: https://www.wsicybersmart.com/new-website-and-seo-for-natures-hot-tub-treatment/

For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |

Executive Employment Lawyer Renews SEO and Email Marketing Program with WSI

Madelene - 2019-02-18

In December 2016, Attorney Robert Adelson engaged WSI to make his website mobile-friendly, improve his website’s ranking on Google organic listings for relevant keywords and manage his monthly email newsletter campaigns. Most importantly, his goal is to generate leads for his executive employment practice from these digital marketing efforts. Two years later, he is very satisfied with the results and has again renewed his SEO and email marketing contract with us.

Boston Executive Employment Lawyer

Based in Boston, Massachusetts, Attorney Adelson has been a corporate, tax and employment attorney since 1977. He has counseled and represented CEOs, Chief Operating Officers, Chief Scientific Officers, Chief Marketing Officers, Chief Technology Officers, Chief Financial Officers and various vice presidents, such as VP of Sales, VP of Marketing, regarding job offers, employment agreement terms, executive compensation, equity compensation, severance and termination issues. He has represented executives in Massachusetts, New York and throughout the country in diverse industries that include software, e-commerce, telecommunications, financial services, biotechnology, pharmaceuticals, medical device, food, retail and consumer products, and industrial supplies.

Publications on Executive Employment Issues

A frequent writer and presenter, Attorney Adelson publishes articles on CEO World magazine, CEO Refresher, IEEE Reflector and other publications. With more than 12.4+ million page views, CEOWORLD magazine is the world’s leading business magazine written for CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth individuals worldwide. Robert Adelson’s articles include topics such as

Attorney Adelson’s work as an executive employment lawyer has been recognized in the Boston Globe, the Boston Herald and other publications.

Attorney Adelson is active in Boston’s thriving startup community. He has been awarded by IEEE for his exemplary service as Chairman of the Boston Entrepreneurs’ Network. He has also been named among the “Top 20 Boston Startup Lawyers” by ChubbyBrain.com, a website that provides tools for entrepreneurs.

Digital Marketing for Executive Employment Lawyer

A comprehensive content marketing and SEO program was implemented for Attorney Adelson in December 2016. Since then, Attorney Adelson has been publishing monthly articles and a newsletter. The articles are published on CEOWorld magazine or other magazines and on LinkedIn.  In addition, monthly blog posts are written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium, Wix and Weebly, thereby building links to the website as well as enhance his online presence. Monthly newsletters also include links to help drive traffic to the website.

During the past two years since we implemented the digital marketing solution, Attorney Adelson has been receiving highly qualified leads. He is very pleased with the results and has committed to continuing the program.  We are confident that our ongoing efforts in digital marketing will continue to deliver exceptional results for our client.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

This post originally appeared on https://thewsitouch.com/blog/executive-employment-lawyer-renews-seo-an

For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |

Lighting Maintenance Services Company selects WSI for New Website and SEO

Madelene - 2017-12-04

Lighting Maintenance Service

PKK Lighting Inc., a Madison, WI lighting maintenance services company, has engaged WSI to help the company improve its’ online presence, its’ search engine results and grow the number of new leads and new customers via a new website and a Search Engine Optimization (SEO) initiative. 

PKK Lighting has been installing and maintaining commercial lighting systems at businesses and organizations in Wisconsin and the upper Midwest since 1970.  PKK also sells light bulbs to companies and collects materials to be recycled, like light bulbs, TV’s, computers, and other electronics in order to keep them out of our local landfills.

In June, 2017 WSI was engaged to begin the new website and the SEO project.  The mobile responsive website, https://www.pkklighting.com, built on the WordPress platform, was launched on November 1, 2017.  The website includes a blog to allow PKK Lighting to keep current and prospective customers up-to-date about trends in the rapidly changing industry.  PKK will share those blog posts on 3 public blogging sites, WordPress.com, Tumblr.com, and Blogspot.com.

For the SEO project, WSI started with keyword research to identify potential keywords with sufficient search activity and that are important to the company.  From there, WSI and PKK Lighting selected the 10 keywords we felt would be the most successful for driving organic visitors to the website.

For each of the 10 keywords we added or optimized a page on the new website.  Each of the 10 optimized pages is designed to rank for the selected keywords.  The following pages and primary keywords are covered in this phase of the implementation:

  1. LED Lighting Installation Companies – https://www.pkklighting.com/lighting-services/led-lighting-installation-companies
  2. LED Commercial Light Fixtures – https://www.pkklighting.com/lighting-services/led-commercial-light-fixtures
  3. LED Parking Lot Pole Lights – https://www.pkklighting.com/lighting-services/led-parking-lot-pole-lights
  4. Parking Lot Pole Light Maintenance – https://www.pkklighting.com/lighting-services/led-parking-lot-pole-lights/parking-lot-pole-light-maintenance/
  5. LED Commercial Outdoor Lighting – https://www.pkklighting.com/lighting-services/led-commercial-outdoor-lighting
  6. LED Street Light Fixtures – https://www.pkklighting.com/lighting-services/led-street-light-fixtures
  7. LED Emergency Exit Lights – https://www.pkklighting.com/lighting-services/led-emergency-exit-lights
  8. Lighting Maintenance Services Company – https://www.pkklighting.com/lighting-services/lighting-maintenance-services-company
  9. Light Bulb Sales – https://www.pkklighting.com/led-bulb-sales/
  10. Light Bulb Recycling – https://www.pkklighting.com/light-bulb-recycling/

The SEO keywords have been added into the comprehensive tracking program such that we can track the results of our SEO initiative. WSI will measure the inbound links to the website, the search engine rankings for the 10 SEO keywords, organic traffic to the 10 new SEO pages, and forms submitted from organic visitors.

This post was originally published at https://www.wsippcseo.com/pkk-lighting-selects-wsi-seo-website/.

For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |

WSI - Helping Ideas Realise Their Potential

Schedule My Rent Engages WSI for SEO Services

Madelene - 2017-07-29

Schedule My Rent hired WSI for a search engine optimization campaign. Both companies are based in Albuquerque New Mexico.

Schedule My Rent is a FinTech company making it easy for landlords to collect rent online. Millions of small landlords still collect rent the old way, collecting with paper checks and keeping track of everything with a spreadsheet.

Schedule My Rent is a landlord software that:

  • Does Online rent collection from a tenant’s bank account
  • Makes is easy for the tenant to do online rent payments
  • Minimize need to collect rent by reminding tenants every time a payment is due
  • Stops the hassle of lost mail and risk of cash
  • Splits rent between roommates
  • Sends rent to your bank account
  • Keeps landlords and tenants updated every step of the way with the best dashboards in the industry

In the first phase of the SEO campaign, WSI optimized their new website for search engines and improved the conversion architecture of the site.

In the second Phase of the SEO campaign WSI will build backlinks to the website to improve it’s rankings in the search results. Blogging will be an important part of the backlink strategy and WSI has created a professional business profile for Schedule My rent in TumblrWeeblyBlogger, Medium or WordPress.

Monthly reporting will be conducted with the client to keep them informed of the progress we are making. With the help of WSI, Schedule My Rent will only continue to experience growth and top rankings.

Originally published at: http://www.wsiwebenhancers.com/schedule-rent-engages-wsi-seo/

WSI Sweden – SEO services for local, national and global businesses.


WSI Experts help DCG Software Value Increase their Online Visibility via Search Engine Optimization

Madelene - 2017-04-25

DCG Software Value is a software consulting company that helps IT departments optimize their software development processes. DCG believes that IT processes should have a quantifiable impact on the bottom line of a business.  A lot of times IT departments waste valuable resources including time and money due to processes that are not structured well and no one is keeping track of metrics that are important in eliminating waste.

Using Function Point Analysis, Software Development Metrics, Agile metrics and Software Estimation, DCG helps its clients analyze and optimize the business value of their software. They also help companies manage their outsourced software development and their vendors for decreased risk and increased value.

WSI is helping DCG improve their organic rankings on Google and other search engines. For this purpose, we completed an extensive keyword research, identifying the areas of expertise for DCG and the high volume keywords that they should be found for. The process also included consulting with DCG on the kind of keywords that would not just bring them traffic, but also potential customers.

Ten primary keywords were chosen along with their respective keyword clusters and pages on the DCG website were optimized for each keyword cluster.

Some of these pages are –






Some technical and structural improvements were also made on the website with the help of DCG’s web development team that included making the website mobile responsive and secure.

Content being a major part of any inbound strategy, we are currently publishing content on behalf of DCG on a number of platforms, including WordPress, Weebly and Slideshare.

Following this effort, the rankings for the chosen keyword are already making good progress in a short time and we expect upward trend in the keyword rankings to continue followed by increase in organic website traffic.

We are looking forward to a long term partnership with DCG Software Value in helping them reach their corporate goals.

This post originally appeared at http://www.wsipromarketers.com/wsi-experts-help-dcg-software-value-search-engine-optimization/

Social selling är slöseri med tid och resurser om säljchefer och säljare inte har en klar strategi och process

Madelene - 2015-11-27

Det finns många inlägg och artiklar om social selling som du kan hitta online. Många råd och information om ämnet, vissa bra och vissa inte så bra. Antagligen så letar du svar på två viktiga frågor, vad är det och fungerar det?

Få utdelning på din investering i social selling

Vad är social selling?

Här följer en enkel beskrivning av social selling:
Det handlar om att ditt säljteam använder sig av sociala nätverk och teknik för att identifiera nyckelprospekts, få kontakt med dem, utbilda och informera dem om ditt varumärke, produkter, tjänster och rykte innan de lyfter luren för att prata med sina leads.

Fungerar social selling?

Du förväntar dig antagligen ett ja, nej eller kanske på frågan men det rätta svaret är – det beror på. Det finns två viktiga och nödvändiga aspekter att fundera över om social selling ska bli framgångsrikt i ditt företag eller inte. Det första är din avkastning på din investering i social selling. Det måste finnas utrymme för planering, målsättning och resultat. Det andra är utbildning – både säljchefer och säljare behöver utbildning för att verkligen kunna förstå den nya köpcykeln och den nya säljprocessen. Med rätt verktyg, taktik och strategi kommer du inte att slösa din tid utan kommer att se goda resultat. 

Din taktik med social selling är sammankopplad med vinst och försäljning.

Att använda sig av social selling bara för att det verkar bra eller för att statistiken visar att det är framgångsrikt räcker inte. Vad är meningen med att dela innehåll och material på Twitter, Facebook eller LinkedIn utan att ha fastställda mål? Det är ju bra att du som säljchef eller säljare anpassar dig till den digitala utvecklingen men du måste ha en plan för vad du vill åstadkomma och för resultaten som du vill uppnå. Resultat i form av antal leads, antal kontakter och vilken avkastning på din investering som du vill ha. Det kan vara bra att tänka igenom hur du kommer i kontakt med fler målgrupper och hur du sen konverterar dessa leads till nya möjligheter och försäljning. Det bör även vara tidseffektivt och kostnadseffektivt.

Glöm inte bort att sociala nätverk som LinkedIn och Twitter med flera är mycket användbara plattformar för att utveckla affärsrelationer. Det är viktigt att komma ihåg att du bör använda dessa som de affärsverktyg som de verkligen är och inte bara för personlig användning.

Skaffa inte bara en LinkedIn-profil för att kontakta alla dina existerande affärskontakter, kolleger och vänner eller för att bara lägga upp din CV online. Istället bör du använda den för att skaffa en publik som bör bestå av prospekts och framtida varumärkesadvokater och s.k. ”influencers”.

När väl detta finns på plats så behöver du en process och strategi för hur du skall knyta ihop dina initiativ, lead generering och aktiviteter tillbaka till omsättning och vinst. Om du inte kan knyta ihop dina sociala aktiviteter tillbaka till vinst, så känner du dig troligtvis inte motiverad. Inget konstigt med det, varför skulle du vilja slösa din tid med någonting som du inte kan se ger ett önskvärt resultat?

Utbildning för säljchefer och ditt säljteam

Att låta dina säljare lära sig själva kommer troligtvis inte att räcka. LinkedIn och övriga verktyg är bara en del i processen. En del företag ger någon eller några få ansvaret för sociala medier. Andra låter deras säljare och säljrepresentanter lära sig det själva. Vilken väg man än väljer så finns det oftast väldigt lite guidning eller utbildning, så många gånger får de räkna ut hur de ska göra vid val av sociala nätverk, hur de ska jobba och när de ska användas.

Säljchefer saknar utbildnng i social selling

Att gå med i, och skaffa profiler eller företagssidor på sociala medier betyder inte automatiskt att prospekts och möjligheter till nya affärer kommer att visa sig och att listan med leads plötsligt fylls. Det går oftast inte att bara ”slänga in” säljpersonalen på sociala medier och uppmuntra till att arbeta med social selling.

Säljchefer och säljledare behöver ta lite tid att undersöka och förstå hur sociala medier kan användas som användbara säljkanaler. Som ledare behöver du ha en plan och en process att använda, implementera och följa. Du behöver också ett sätt att mäta resultat och intäkter. Genom utbildning får du en bra säljprocess som lätt kan följas och kan motivera din säljpersonal att se möjligheterna och förstå varför aktiviteter på sociala nätverk är viktiga.

Säljare saknar utbildning i social selling


Social selling är en process

Att lyssna på en föreläsning, läsa artiklar på internet, eller gå en snabbkurs i social selling kan vara intressant och ge dig lite nya idéer och ge många säljare startskottet till att börja använda t.ex LinkedIn på ett bättre sätt eller mer frekvent. Däremot har det visat sig att det inte kommer att ge önskat resultat utan planering och utan att ha ett sätt att mäta resultaten. Många säljare har sett och läst om de framgångsrika företagen som använder sig av social selling men vet inte hur de går vidare eller omsätter detta praktiskt i deras dagliga arbete. Det kan vara ett stort misstag att ”hoppa över” nödvändig utbildning och det kan visa sig genom att önskvärt resultat uteblir. 

Social selling är ett system där man använder sig av produkter, verktyg, processer och s.k. ”frameworks” och du behöver veta hur du ska använda dig av detta på ett effektivt sätt. Som tidigare nämnts, chefer kan inte förvänta sig att deras säljteam eller säljavdelning kan eller bör göra detta själva utan handledning eller uppställda mål. Genom att använda rätt verktyg och på rätt sätt kan man avsätta så lite som 30 min – 60 min per dag med aktiviteter på sociala nätverk.

Learn Social Selling from WSI Industry Leaders


Social selling kommer att vara slöseri med tid om det inte planeras på bästa sätt. Oavsett om du är försäljningschef, försäljningsansvarig eller säljare så är det viktigt att ha utformat en plan som knyter samman aktiviteter tillbaka till vinst, försäljning och avkastning på din investering. Utbilda dig och ditt säljteam i de verktyg och den teknik som du behöver för att bli framgångsrik i social selling.

Vill du veta mer?
Besök WSI Social Selling Education Online eller läs mer – Utbilding i Social Selling B2B.
Vi erbjuder öppna utbildningar eller företagsanpassade – online eller workshops. Även coachning och Executive utbildning för chefer. Mejla till: info@wsiwebanalys.se för mer information. Du kan också anmäla dig till en kostnadsfri föreläsning på temat Social Selling B2B. Våra konsulter är certifierade i social selling.

WSISocialSellingWorkbook     Madelene Wadelius, Social Selling Certified

Den här artikeln publicerades tidigare på LinkedIn: https://www.linkedin.com/pulse/social-selling-%C3%A4r-sl%C3%B6seri-med-tid-och-resurser-om-s%C3%A4ljare-wadelius?published=u

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