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Senior Living Communities Increase SEO Effort

Madelene - 2018-02-02
Assisted Living Beaverton Oregon

Assisted Living Beaverton Oregon

WSI Digital Marketing has recently increased the SEO initiative for MorningStar Senior Living, a network of senior living communities located in the Western US. 

MorningStar Senior Living provides various living options such as independent living, assisted living, memory care and respite care in 23 communities across eight states.  They strive to create a true home where residents can enjoy their retirement years as carefree as possible.  Offering a lifestyle of comfort, wellness and community, the MorningStar team works diligently to give residents a quality of life surpassing that of other senior living communities.

After continued success with MorningStar Senior Living’s growing number of communities, WSI has now provided SEO all twenty-three communities. Recent new locations include MorningStar of Beaverton and MorningStar of Glendale.

You can see examples of newly optimized pages here:

Beaverton, Oregon

https://www.morningstarseniorliving.com/communities/assisted-living-beaverton-oregon/assisted-living-facility-gallery/

https://www.morningstarseniorliving.com/communities/assisted-living-beaverton-oregon/senior-living-beaverton-oregon-amenities/

https://www.morningstarseniorliving.com/communities/assisted-living-beaverton-oregon/senior-assisted-living-floor-plans/

https://www.morningstarseniorliving.com/communities/assisted-living-beaverton-oregon/memory-care-beaverton-oregon/

Glendale, Arizona

https://www.morningstarseniorliving.com/communities/independent-living-phoenix-az-glendale-az/independent-living-phoenix-az-gallery/

https://www.morningstarseniorliving.com/communities/independent-living-phoenix-az-glendale-az/independent-living-peoria-az-amenities/

https://www.morningstarseniorliving.com/communities/independent-living-phoenix-az-glendale-az/assisted-living-glendale-az-floor-plans/ https://www.morningstarseniorliving.com/communities/independent-living-phoenix-az-glendale-az/memory-care-glendale-az/

https://www.morningstarseniorliving.com/communities/independent-living-phoenix-az-glendale-az/senior-living-glendale-az-location-map/

For several of the communities, we are expanding the effort to cover new keywords and higher levels of off page optimization.  These increased locations include MorningStar at Bear Creek, MorningStar at Mountain Shadows and MorningStar at Jordan.

The off-page optimization is ongoing for all of these communities.  In addition to registering the communities in various business directories, we will be expanding their online presence through customer reviews, as well as a shared blogging accounts on Blogger, Tumblr, WordPress and Weebly.  These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities, to those of interest to seniors such as keeping healthy. 

These combined on-page and off-page optimization efforts should move these new communities up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive directors of the communities as well as the home office to keep them informed of the progress we are making.

This blog post originally appeared at: http://www.wsiexpertinternetmarketing.com/our-blog/senior-living-communities-increase-seo-effort

 


For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |


*Marknadsföring Seniorboende   *Marknadsföring Äldreboende  


 

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WSI Further Expands Relationship with Senior Living Chain

Madelene - 2016-06-21

Morningstar

WSI Digital Marketing has recently launched SEO efforts for a 5th location of MorningStar Senior Living, a network of over 20 senior living communities located in the Western US. 

The implementation for MorningStar’s Phoenix location has now been completed and resulted in 15 new 1st page rankings, and over 350 lead forms and calls from organic visitors.   

The 2nd location, MorningStar Senior Living of Sparks, continues in the off page optimization phase and after only three months has seen a tremendous increase in first page rankings and an uptick in visits and leads as well. Further expansion to two additional locations in April and May including MorningStar at Arrowhead and MorningStar at Bear Creek are also beginning to showing progress.

Happy with the success so far, MorningStar has again expanded the program to include another Phoenix area location: MorningStar Assisted Living & Memory Care of Fountain Hills, their newest community in the Valley of the Sun scheduled to open in the fall of 2016.

For the on-page optimization, we focused on 5 pages on the main MorningStar site.  Since each community offers a different mix of services and focused geographic areas, the keywords mapped to the pages differ across communities.  You can see the pages optimized for the Fountain Hills community here.

Assisted Living Scottsdale

Senior Living Scottsdale

Assisted Living Fountain Hills AZ

Senior Living Communities Scottsdale

Memory Care Scottsdale

With the SEO optimized pages now up on the site the off page optimization is beginning.  Initial off page strategy includes citation building for the community as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Blogger and Tumblr. Each month of the SEO implementation will be monitored and carefully tracked along with the other communities.  Key metrics that will be measured include links, rankings, organic visits and leads from organic visitors.

This post originally appeared at:  http://www.wsiexpertinternetmarketing.com/our-blog/wsi-further-expands-relationship-with-senior-living-chain

WSI Sweden – WSI WebAnalys, contact Madelene Wadelius.
Digital Marketing Consultant

 

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