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WSI Partners with City Sports to Increase Website Traffic and Online Sales

Madelene - 2015/05/20

City Sports is a leading, national sporting goods and running store based in Boston. They specialize in running and jogging shoes, clothing, and equipment for the running enthusiast, and are an annual sponsor and participant in the Boston Marathon.

detail of the legs of runners at the start of a marathon race

Strategic search engine optimization

In order to improve their online presence and increase online traffic and sales, City Sports recently enlisted WSI’s services to optimize their website and blog by utilizing a strategic search engine optimization approach. This marketing approach was designed to carefully combine the 26 local retail stores, their blog and their online e-commerce store into a cohesive online marketing program.

Part of the approach has been to optimize their blog for the search engines by bringing it from an external domain to a subdomain on their website, which has added over 4000 pages to their presence. It has been reformatted to give a clearer structure for visitors to the blog. WSI has also been optimizing their running store web pages such as MarylandMassachusettsNew Jersey,New YorkPennsylvaniaRhode IslandVermont, and Washington, D.C. so they show up higher in the search results for local searches for running shoe stores. This includes setting up Google+ profiles for each store.

By building content around specific keyword phrases like running shoes for menwomen’s running shoes, and socks for runners, WSI is helping to build traffic and search results for City Sports. WSI is also utilizing blog posts on TumblrWordPress and Blogger to help increase the site traffic for targeted search key phrases that we believe their customers are looking for on Google.

logo city sports

WSI use key performance indicators (KPI’s)

Each month, WSI analyzes the progress made on the key performance indicators (KPIs) of the SEO implementation. These include the number of links to the new SEO pages, the rankings of those pages, the organic visitors to those pages as well as the number of conversions. Weekly reporting is conducted with the marketing managers to keep them informed of the progress we are making.

About WSI

WSI is the global leader in digital marketing and the largest digital marketing agency in the world. On average there are over 12 billion searches done on Google across the world each month. Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale. Contact WSI today to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on: http://blog.wsismartsolutions.com/news/wsi-partners-with-city-sports-to-increase-website-traffic-and-online-sales/

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WSI Collaborates with Napa Valley’s Heritage Sotheby’s International Realty to Increase Online Traffic

Madelene - 2015/05/06

Heritage Sotheby’s International Realty, one of the branches of Sotheby’s International Realty, is a leading real estate brokerage that specializes in facilitating the buying and selling of real estate properties across beautiful Napa County. With one office based straight out of Napa and another in St. Helena, Heritage Sotheby’s International Realty is committed to helping California and international residents alike discover the advantages of living in a majestic wine county.

Hot Air Balloon Rides – A Common Napa Valley Picture

HERITAGE-SOTHEBY’S-INTERNATIONAL-REALTY-300x201

In order to improve their online presence and increase online traffic, Heritage Sotheby’s International Realty recently enlisted WSI’s services to optimize their website by utilizing a strategic search optimization approach. This marketing approach was designed to carefully combine the Napa Valley location with Heritage Sotheby’s International Realty’s main function: to help potential buyers find Napa real estate and for potential sellers to prominently position their homes for sale in Napa, CA.

Although this digital campaign is still in its preliminary stages, we are already seeing encouraging results. By continuing to use a thought-out plan of action and posting content on various social media sites as well as the company website, we strive to bring Heritage Sotheby’s International Realty to the top of Google’s search and, as a result, boost the number of new clients.

This blog post was originally posted by WSI Digital Wizhttp://www.wsidigitalwiz.com/wsi-collaborates-with-napa-valleys-heritage-sothebys-international-realty-to-increase-online-traffic/

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