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WSI Further Expands Relationship with Senior Living Chain

Madelene - 2016-06-21

Morningstar

WSI Digital Marketing has recently launched SEO efforts for a 5th location of MorningStar Senior Living, a network of over 20 senior living communities located in the Western US. 

The implementation for MorningStar’s Phoenix location has now been completed and resulted in 15 new 1st page rankings, and over 350 lead forms and calls from organic visitors.   

The 2nd location, MorningStar Senior Living of Sparks, continues in the off page optimization phase and after only three months has seen a tremendous increase in first page rankings and an uptick in visits and leads as well. Further expansion to two additional locations in April and May including MorningStar at Arrowhead and MorningStar at Bear Creek are also beginning to showing progress.

Happy with the success so far, MorningStar has again expanded the program to include another Phoenix area location: MorningStar Assisted Living & Memory Care of Fountain Hills, their newest community in the Valley of the Sun scheduled to open in the fall of 2016.

For the on-page optimization, we focused on 5 pages on the main MorningStar site.  Since each community offers a different mix of services and focused geographic areas, the keywords mapped to the pages differ across communities.  You can see the pages optimized for the Fountain Hills community here.

Assisted Living Scottsdale

Senior Living Scottsdale

Assisted Living Fountain Hills AZ

Senior Living Communities Scottsdale

Memory Care Scottsdale

With the SEO optimized pages now up on the site the off page optimization is beginning.  Initial off page strategy includes citation building for the community as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Blogger and Tumblr. Each month of the SEO implementation will be monitored and carefully tracked along with the other communities.  Key metrics that will be measured include links, rankings, organic visits and leads from organic visitors.

This post originally appeared at:  http://www.wsiexpertinternetmarketing.com/our-blog/wsi-further-expands-relationship-with-senior-living-chain

WSI Sweden – WSI WebAnalys, contact Madelene Wadelius.
Digital Marketing Consultant

 

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WSI Adds Two More Locations to MorningStar SEO Efforts

Madelene - 2016-05-09

MorningStar Assisted Living signage

WSI Digital Marketing has recently launched SEO efforts for two more locations of MorningStar Senior Living, a network of over 20 senior living communities located in the Western US. 

The first implementation for the Phoenix location continues in the off page optimization phase and all signs remain positive.  The efforts have resulted in 14 new 1st page rankings, and over 275 lead forms and calls from organic visitors

The 2nd location, MorningStar Senior Living of Sparks, after only two months has seen a tremendous increase in first page rankings and an uptick in visits and leads as well.

After the success of the first two initial locations, MorningStar has expanded the program to include two additional locations:  MorningStar at Arrowhead, which is located in Glendale Arizona, and MorningStar at Bear Creek which is located in Colorado Springs. These locations will use the same success formula as the others, including both on-page optimization and off-page optimization.

For the on-page optimization, we have focused on 5 pages for each community on the main MorningStar site.  Since each community offers a different mix of services, the keywords mapped to the pages differ across communities.  You can see the pages optimized for these two communities here:

Memory Care Colorado Springs

Assisted Living Memory Care

Dementia Care Colorado Springs

Alzheimer Care

Assisted Living Dementia Care

Assisted Living Phoenix AZ

Assisted Living Sun City AZ

Assisted Living Glendale AZ

Senior Living Glendale AZ

Memory Care Sun City AZ

MorningStar Assisted Living logo

The off page optimization is now beginning for both of these communities.  In addition to registering the communities in various business directories, we will be expanding their presence on line through customer reviews, as well as a concerted blogging effort. These high quality blogs will be syndicated to TumblrWordPress, Weebly and Blogger and in concert should propel both of these new communities up in the rankings, just as it has for the first two.

This post originally appeared here:  http://www.wsiexpertinternetmarketing.com/our-blog/wsi-adds-two-more-locations-to-morningstar-seo-efforts

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