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The Leader in Women’s Sporting Equipment hires WSI to Expand Sales

Madelene - 2016/04/13

Longstreth Building

Longstreth Sporting Goods is a Sporting Goods store located in Spring City, PA. Their Unique Value Proposition lies in the fact that they are one of the very few retailers who are focused completely on the female athlete, from the very young girls just trying out their first sports experience all the way to seasoned athletes and coaches. For over 30 years, the company has been a valuable support to female atheletes, their parents and coaches in providing the necessary equipment, apparel and training in the sports of Lacrosse, Softball and Field Hockey.

Longstreth Sporting Goods has a large and locally popular retail store in Spring City, PA and in addition, they also sell their products online through their website. They were interested in exploring how to better reach national customers and bring in more online sales through the website and this is where they sought the help of WSI.

 

Longstreth Logo

WSI has created an SEO strategy which is going to increase the visibility of the company in the online world and attract customers looking for the products that they offer. As part of the strategy, WSI has completed keyword research and is consulting with them on the on-page optimization of the website for the important pages like

http://www.longstreth.com/lacrosse-equipment.asp

http://www.longstreth.com/softball-equipment.asp

http://www.longstreth.com/lacrosse-sticks.asp

http://www.longstreth.com/field-hockey-sticks.asp

http://www.longstreth.com/field-hockey-equipment.asp

As part of the Off-page strategy, WSI is creating content on behalf of the company and posting them regularly on blogging platforms like WordPress, Weebly, Tumblr and Blogspot. They are also going to be working on their Reputation Management strategy. With the SEO campaign in the initial stages on implementation, we have already started signs of progress and very soon Longstreth will be able to help even more women athletes and gain a good return on their marketing investment with WSI by increasing their online sales.

This post originally appeared at http://www.wsipromarketers.com/the-leader-in-womens-sporting-equipment-hires-wsi-to-increase-sales/

WSI Optimizes Phoenix Assisted Living Web Site

Madelene - 2015/10/24

WSI Digital Marketing has recently launched a SEO initiative for the Phoenix location of MorningStar Senior Living, a network of senior living communities located in the Western US.

Assisted Living Phoenix

The Phoenix location, MorningStar Assisted Living and Memory Care at Arcadia, offers seniors assisted living, memory care and respite care.  Their community boasts 80 graciously-appointed assisted living suites, as well as 30 beautiful and spacious private suites for those living with Alzheimer’s disease or other forms of dementia.

Using a highly focused strategy for optimizing the Phoenix location pages WSI will be conducting a measurable pilot program for possible future SEO efforts on the other communities’ pages. 

To begin optimizing the site based on keyword relevance and search volume, the WSI team conducted thorough key word research. A master keyword was chosen, as well as supplemental keywords in the same semantic category.  URLs were changed or created for new pages and new SEO friendly copy was written.

See the live pages:

Assisted Living Phoenix AZ

Senior Living Scottsdale

Assisted Living Scottsdale AZ

Senior Living Phoenix

Memory Care Phoenix AZ

Senior Living Communities Phoenix

The optimized pages have been live for only a short time and already the organic footprint of the Phoenix pages is growing stronger. During the next several months, the off page optimization including additional link building and blog syndication to Tumblr, WordPress and Blogger should accelerate these trends.

This post originally appeared here:  http://www.wsiexpertinternetmarketing.com/our-blog/wsi-optimizes-phoenix-assisted-living-web-site

Leander CPA firm retains WSI to promote 401K Plan Auditing services

Madelene - 2015/07/06

Larry J Phillips III, CPA is a full-service tax, accounting and business consulting firm in Leander, TX.  As a member of the American Institute of CPAs (AICPA’s) Employee Benefit Plan Audit Quality Center, the experienced professionals at Larry J Phillips III, CPA help 401K benefit plan administrators through the ERISA audit process and instill confidence that the employee benefit plan conforms to the regulatory requirements of the Department of Labor and the IRS.

Larry-J-Phillips-III-CPA (1)

Federal law mandates companies that offer 401K Employee Benefit Plans and have more than 100 participants have an independent auditor perform an annual audit of their benefit plans.  Not all CPA firms conduct these audits so WSI was retained in June 2015 to promote this firm’s Employee Benefit Plan Audit services.

By creating new SEO-optimized pages and through ongoing off-page optimization, plan administrators will find a CPA auditor they can trust who understands all of the 401K audit requirements.  Furthermore, they will discover the broad range of services this firm provides for business owners, executives and independent professionals.

In addition to promoting this line of business, WSI will be consulting on the firm’s overall Digital Marketing strategy.  This includes analyzing the progress made by other marketing vendors associated with the firm and providing monthly reports and recommendations on how to improve the firm’s online presence. 

 

About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1000 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or do an analysis of your current marketing activities.

This blog originally appeared on http://www.wsidigitalatlas.com/leander-cpa-firm-retains-wsi-to-promote-401k-plan-auditing-services/

Leading HVAC Service Company Engages WSI for SEO Implementation

Madelene - 2015/05/12

Comfort Control is one of the Austin areas leading HVAC and Electrical Contractor companies. Based in Dripping Springs, Texas, they serve both residential and commercial customers with high quality HVAC repair and electrical services.

HVAC

 

Optimizing web site

As a means of increasing their new lead flow, Comfort Control engaged WSI to optimize their web site for 5 primary keywords. The first step in this project was on-page optimization involving the creation of 4 new SEO landing pages. The 4 pages were implemented on the site by the end of February, and in March we moved into the off-page optimization phase. This phase involves the creation of unique original content about the types of services that they provide such as air conditioning installation, heating system repair, residential and commercial electrical wiring.
This content will then be posted on company specific blogs on WordPress, Blogger, Tumblr, and the company’s Google+ page. These blogs will help build page authority for the new SEO pages by linking to them. At the conclusion of the off-page part of the program, we expect Comfort Control will have a steady flow of new leads from searchers looking for a top-notch HVAC service company.

This blog post first appeared at: http://www.wsidigitalwiz.com/leading-hvac-service-company-engages-wsi-for-seo-implementation/

WSI Implements Local SEO for BC West Building Company LLC in Connecticut

Madelene - 2015/03/16

Home_Builders

Experienced builder in the field of new home construction 

BC West Building Company, LLC has over 10 years of experience in the field of new home construction, light commercial, high-end unique home and office renovations, and exquisite carpentry and trim work.  Their focus on attention to detail and providing highly customized services is the mission of the company. BC West Building Company serves Connecticut with emphasis on Litchfield County and the Farmington Valley.

 BC-West_Building-Company_LLC

WSI was retained to design and build a new website, increase leads and conversion

WSI was retained by BC West Building Company, LLC to design and build their new website, to increase their leads with local search engine optimization strategies, and to convert leads to customers with optimized SEO landing pages. The architecture of the new site was optimized for researched and defined personas. Once the site launched, on page SEO was started with extensive keyword research and eight new SEO pages were created for a total of 36 new web pages. Examples of a few of the SEO optimized pages are shown below:

http://www.bcwestbuild.com/services/home-builders/

http://www.bcwestbuild.com/services/home-renovation-companies/

http://www.bcwestbuild.com/services/home-improvement-companies/

http://www.bcwestbuild.com/services/home-remodeling-companies/kitchen-remodeling-companies/

The eight new SEO web pages were published on the website and the technical audit of these pages was completed to make sure all required SEO elements for the best possible optimization is correct. In addition, all web pages have the fundamental SEO in place including unique meta descriptions and relevant page titles. Now we are beginning the off page phase of the project.  Our process includes setting up a review account with Customer Lobby to get high-quality customer reviews and the reviews will be syndicated to other sites. WSI copywriters will be writing relevant posts for the blog accounts created at Tumblr, Blogger and WordPress. In addition, local social business pages (Google + Business, Facebook Business, LinkedIn Business), will be claimed, verified and fully completed with information about the company and local office in Collinsville, Connecticut. In addition, citation building with high quality directories such as Houzz will be part of the off page strategy. 

Custom-Woodworking 

WSI will set Key Performance Indicators (KPIs)

Each month, WSI will be analyzing the progress made on the key performance indicators (KPIs) of the SEO on page and off page implementation. These KPIs include the number of links to the eight new SEO pages, the rankings of these pages, the number of organic visitors to these pages, and the number of conversions. Monthly reporting will be conducted with the owners of the BC West Building Company, LLC to keep them informed of the progress we are making.

WSI stands for ‘We Simplify the Internet’ and is the global leader in digital marketing with over 1,000 digital marketing consultants in over 80 countries.  On average, there are over two billion searches done on Google daily.  Consumers are using the results in search engines to help them make informed purchasing decisions in every industry.  If you aren’t ranking on the first page for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities. 

This post originally appeared on this WSI blog: 

http://blog.wsipaulasanderson.com/wsi-digital-marketing-of-connecticut-implements-local-seo-for-bc-west-building-company-llc

Leading HVAC Service Company Engages WSI for SEO Implementation

Madelene - 2015/03/03

Comfort Control image

Increasing new lead flow

Comfort Control is one of the Austin areas leading HVAC and Electrical Contractor companies.  Based in Dripping Springs, Texas, they serve both residential and commercial customers with high quality HVAC repair and electrical services.

As a means of increasing their new lead flow, Comfort Control engaged WSI to optimize their web site for 5 primary keywords.  The first step in this project was on-page optimization involving the creation of 4 new SEO landing pages. 

The 4 pages were implemented on the site by the end of February, and in March we moved into the off-page optimization phase.  This phase involves the creation of unique original content about the types of services that they provide such as air conditioning installation, heating system repair, residential and commercial electrical wiring.  This content will then be posted on company specific blogs on WordPress, Blogger, Tumblr, and the company’s Google+ page.  These blogs will help build page authority for the new SEO pages by linking to them.

At the conclusion of the off-page part of the program, we expect Comfort Control will have a steady flow of new leads from searchers looking for a top-notch HVAC service company.

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