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Ottawa Wedding Photographer hires WSI to increase Local Visibility

Madelene - 2017/09/09

Unlike other Ottawa wedding photographers, Mitch Lenet and his team create photographic opportunities based on their clients’ personalities and vision. They are fond of saying, “We don’t schedule spontaneity out, we work it in” which allows them to deliver photographs that don’t just capture the staged moments, but also details and memories that would otherwise be lost forever.

With such heavy competition online for wedding photographers, Mitch Lenet approached WSI eStrategies in Ottawa for help with gaining exposure and increasing traffic to his website. We delivered with a modern new website and the launch of a comprehensive SEO campaign designed to improve rank and traffic.

Mitch Lenet Photography

Particular Areas of Focus for a Comprehensive SEO Campaign

The beginning of any successful revamp includes extensive keyword research to learn how people are finding businesses like Mitch Lenet’s and what words were most successful at delivering traffic. Due to the nature of the photography business, local SEO was paramount to delivering leads for Mitch Lenet that would be most likely to use his services.  We found that our focus had to be on the following keywords to achieve our goals:

Armed with the best keywords, we began the work of creating new website content and taking the following steps to improve the search engine ranking for each page:

  • Internal linking
  • Submissions to directories
  • Local citation submissions to increase visibility in Ottawa searches
  • Business pages on search engines were created and optimized
  • A company blog and videos were created to deliver useful information to users and enhance keyword performance in search engines.

As well a solid content marketing strategy, which includes image submission, a continues syndication to social channels and blog posting channels such as

With a comprehensive strategy enacted, we continue to work closely with Mitch Lenet Weddings to measure the results of our efforts and adjust the strategy if required so we can continue to deliver more qualified leads, which convert to higher sales.


This post originally appeared here on Sept 6th 2017 https://wsiestrategies.com/ottawa-wedding-photographer-hires-wsi-increase-local-visibility/


For Local, National, Global and E-commerce SEO Services in Sweden, contact WSI Sweden.
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WSI in Ottawa Removes Traffic Barriers for ReferralMortgages.com

Madelene - 2017/02/04

ReferralMortgages.com are expert Ottawa mortgage agents who strive to make the mortgage process an easy and rewarding process for their clients. When the client contacted WSI eStrategies in Ottawa, they had a new site but they weren’t getting traffic. Frustrated and fed up, they hired WSI to get the work done to remove the traffic barriers that were hindering their success.

After deep analysis, WSI eStrategies found that the new site was not passing Google’s mobile-friendly test and search engines could not properly index the pages in the site. This was causing the lack of traffic for ReferralMortgages.com.

The solution was to move the site to WordPress CMS with responsive web design as well as ensuring proper on page and best practice SEO fundamentals were implemented. Once the design work was finished, the site passed the mobile-friendly test with no further issues. Local SEO strategies were applied to five key pages and WSI implemented a content marketing strategy to improve engagement. Despite the site mapping, local SEO efforts and content marketing being launched only a few short months ago, SERPS are already showing vast improvement with one of our targeted keywords ranking on the first page! ReferralMortages.co received their first ever online lead only 1 month after hiring WSI.

Finding a mortgage in Ottawa and surrounding areas that has terms and rates that work in favour of the applicant is challenging at best. ReferralMortgages.com works for the applicant, not a financial institution, often getting the best possible outcomes for their clients. Some of the optimized pages highlighting their services include:

First Time Homebuyers
Commercial Mortgages
Investment Properties
Bad Credit Mortgages

Both WSI and ReferralMortgages.com look foreword to a long and profitable relationship that will help brand this modern company and give it the recognition it well deserves.


This post originally appeared here @ http://wsiestrategies.com/wsi-in-ottawa-removes-traffic-barriers-for-referralmortgages-com/


For strategic SEO and increased lead generation services in Sweden, contact Madelene Wadelius, WSI Sweden.

Digital Marketing Consultant


 

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