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Vi har samlat några av WSI:s kunder och våra digitala marknadsföringslösningar i en bok som heter:
WSI Wisdom Book of Digital Marketing Excellence”. 

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Du kan läsa och titta igenom boken (klicka på bilden).


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Company Background

Europcar Poland is a part of the biggest car rental network in the world and has been present in the country since 1991. Its rental stations are situated in 12 major cities and at all international airports in Poland. The company offers its customers a diverse range of services and has partnered with various airlines, banks, credit card companies, hotels and other organizations to benefit its extensive client base.

WSI Goals

 Integrate an advanced digital marketing strategy in the company’s marketing plan to increase company’s business revenues
 Improve the quality and results of existing internet marketing campaigns like PPC that were being employed by the company in a limited manner 
 Increase website traffic
 Track online performance and website conversion rate

Target Audience

 Current & Potential Clients
 Travel enthusiasts & Business Travelers 

Services Provided

 Overhauled company website equipped business tools like reservation module, fleet review module, car rental locations map, contact forms etc.
 Designed a year-long promotional strategy to improve visibility and conversion of the company’s website incorporating effective initiatives like SEO, PPC and remarketing campaigns
 Increased company’s search engine rankings 
 Generated web traffic using brand and non-brand related keywords
 Analyzed performance of the company’s website 
 Managed company website content 
 Monitored online strategy results in order to make changes whenever required; undertook periodical competitor analysis 

The Results

 Number of visits to website increased by 120.39% 
 Bounce Rate was reduced by 29.7%
 On average visitors saw 30.97% more pages per visit

Europcar homepage

Europcar organic traffic stats graph


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