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Use Content Marketing to Attract New Customers

Madelene - 2014-12-03

Content Marketing is becoming more and more important as an ingredient in your digital marketing strategy.

Publishing a constant flow of new content is no longer just a nice idea for businesses to demonstrate their expertise; it has become a vital online marketing activity for improving search engine rankings, driving website traffic and nurturing existing leads.

In your digital marketing plan you also should consider your strategy for content marketing.

Some of the things you may consider – as shown in this video – are the following:

  1. Identify your USP (Unique Selling Point)
  2. Identify your Audience
  3. Map the Buying Circle
  4. Map specific Ideas
  5. Use a Content Calendar

Watch this video to learn five tried and tested best practice content marketing techniques.

Attracting New Customers with Content Marketing from WSI World on Vimeo.

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