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Executive Employment Lawyer Engages WSI For Web Development and SEO

Madelene - 2017-02-08

Robert Adelson, Esq., a well-known Boston business and contracts law attorney has engaged with WSI for SEO services for his executive employment law practice.  For over 20 years, Attorney Adelson has provided his clients with outstanding legal representation in areas of employment agreement, executive compensation, equity and separation matters. A frequent speaker and author, Rob has written numerous articles in the areas of employment agreements, non-competes and restrictive covenants, compensation, stock, stock options and executive equity terms. His articles have been published in The Culpepper Letter, Family BusinessBoston Business Journal, Genetic Engineering News and Mass High Tech: The Journal of New England Technology. In addition, Rob’s work as an executive employment attorney in Boston has been recognized in the Boston Globe, the Boston Herald and other publications.


Executive Employment Lawyer


The goal of the WSI engagement is lead generation. WSI conducted a careful analysis of the web presence and digital marketing activities performed by his previous marketing providers.  The results showed that he has a 12-page responsive website, a 70-page older non-mobile-friendly website, a free WordPress blog with hundreds of pages, a Findlaw profile and four highlights, and a monthly e-newsletter campaign that drives traffic to the WordPress blog. There was much duplicate content in these web properties and a strategy for content marketing, link building and driving website traffic was lacking.

WSI’s digital marketing solution involves first rebuilding the 70-page website into a responsive website that complies with Google’s mobile friendly standards. Responsive websites enjoy improved Google search results rankings. The pages on the 12 page website were then redirected to the new website, preserving the links. Duplicate content was cleaned up.

Next, we performed comprehensive keyword research on the subject of executive employment and selected specific keywords that were then mapped to the relevant pages of the website.  The keywords focus on what Attorney Adelson does, as well as what he is, i.e., executive employment lawyer. Then, employing advanced on-page optimization techniques, the pages were optimized for the selected keywords and their stems.  Here are several examples of keywords that have been optimized on the executiveemploymentattorney.com site:

Executive Compensation Lawyer

Non-Compete Agreement Attorney

Severance Agreement Lawyer

Lawyer for Wrongful Termination



With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive content marketing and local SEO program. This program will include registering the website in local business directories, posting on its Google+ page, writing new articles, posting Rob’s speaker slides on Slideshare, and increasing his positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly. Monthly newsletters will include landing pages on the website to drive traffic to the website.

Each month of the SEO implementation will be monitored and carefully tracked.  Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors. We expect to achieve significantly increased lead generation rates from these SEO efforts.


This blog post is originally published on http://www.thewsitouch.com/executive-employment-lawyer-engages-wsi-web-development-seo/


For strategic SEO and increased lead generation services in Sweden, contact Madelene Wadelius, WSI Sweden.
Digital Marketing Consultant


 

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Digital Marketing Is On The Rise

Madelene - 2016-11-14

High Rise Security Systems, has provided security systems and fire detection systems for commercial properties since 2004. As well as installing fire alarms for new construction, they also provide monitoring services, fire alarm inspections and integrated systems.

HRSS

 

HRSS, like many small businesses, tried to improve their online presence on their own. After many failed attempts, it became clear they needed the professional help that can only be provided by a WSI agency.

In dire need of a conversion driven site, better visibility in SERP, and desperate need for marketing automation to manage their current data base, HRSS sought our help.

After several strategy meetings between their sales department and our marketing team we developed an SEO and inbound strategy that will affect their fire alarm business to grow that area’s SERP presence and manage leads.

With extensive keyword research, we gave them a full site redesign focused on targeting their very specific, and small pool, of buyer personas. Careful content procurement was important as this is a very technical vertical. We added quality content, again focused on the target audience.

We’ve implemented a link building plan as well as heavily implemented citations for both aggregates and niche directories to increase page authority and brand recognition.

If you would like to learn more about High Rise Security Systems please follow read more content on Blogger, Tumblr, WordPress and Weebly.

This article was originally posted on http://www.wsieresults.com/

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Economic Sciences Faculty Hires WSI For SEO Services

Madelene - 2015-12-21

Francisco Marroquin University

A World Class Academic Program

Francisco Marroquín University (Universidad) in Guatemala is one of the most prestigious establishments in the country as well as the rest of Latin America. Founded in 1971, it has various faculties being Economic Sciences (Ciencias Económicas) one of the best in the region.

This faculty was founded in 1972 and offers a world class academic program and experience dedicated to talented and disciplined students.  Located in the heart of Guatemala City its campus is surrounded by gardens and forest that serves as habitat for more than 850 varieties of plants and 200 species of birds which converge with modern and technologically advanced buildings.

Among all universities in Guatemala (Universidades en Guatemala) that offer degrees (carreras universitarias) related to the business environment,  the economic Sciences Faculty from UFM provides the ideal environment for personal, career and academic growth with degrees such as Business Administration (Administración de Empresas), Industrial Engineering (Ingeniería Industrial), Computer Science (Ingeniería en Sistemas), etc.

  Facultad de Ciencias Economia

Positioning as Leaders on Search Engines

Understanding the importance that the digital environment has today and knowing as a fact that the Economic Sciences (Ciencias Económicas) faculty is a prestigious and innovative leader in business education, Estrategia Digital WSI was recently hired to develop a strategy to position the faculty among the top on search engines.  We are aware that the new generation of students utilizes this valuable tool to investigate and search for alternatives and information about probable degrees (carreras universitarias) that provides them with a brighter future and career. The first phase will include phrases such as: 

Universities in Guatemala – Universidades en Guatemala

University – Universidad

College Degrees – Carreras Universitarias

Business Administration – Administracion de Empresas

Industrial Engineering – Ingenieria Industrial

Computer Science – Ingenieria en Sistemas

Economic Sciences – Ciencias Economicas

With this new Digital Marketing, the Faculty is moving towards the future and hopes to attract more students searching for a better education.

This blog first appeared at http://www.estrategiadigitalwsi.com/FCE-hires-WSI- for-SEO on Dec. 20 2015.

 

 

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WSI Implements SEO for Fremont Investment Group

Madelene - 2015-10-12

Search Engine Optimization Strategies and Defined Personas

WSI was retained by Fremont Investment Group, LLC , a real estate investment company which helps home owners who need to sell their home quickly through their website “We Buy Your Austin Home”, to increase their leads with search engine optimization strategies. The architecture of the new site was optimized for researched and defined personas. Once the sites launched, on page SEO was started with extensive keyword research.  

Freemont Investment Group - Real Estate

The new SEO web pages were published on the website and the technical audit of these pages was completed to make sure all required SEO elements for the best possible optimization is correct. In addition, all web pages have the fundamental SEO in place including unique meta descriptions and relevant page titles. Now we are beginning the off page phase of the project.  WSI copywriters will be writing relevant posts for the blog accounts created at Tumblr, Blogger , WordPress, and Weebly. In addition, local social business pages (Google + Business, Facebook Business, LinkedIn Business), will be claimed, verified and fully completed with information about the company and the local office in Austin, Texas. 

Each month, WSI will be analyzing the progress made on the key performance indicators (KPIs) of the SEO on page and off page implementation.  These KPIs include the number of links to the new SEO pages, the rankings of these pages, the number of organic visitors to these pages, and the number of conversions.  Monthly reporting will be conducted with the owners of the Fremont Investment Group, LLC to keep them informed of the progress we are making.

WSI stands for ‘We Simplify the Internet’ and is the global leader in digital marketing with over 1,000 digital marketing consultants in over 80 countries. On average, there are over two billion searches done on Google daily. Consumers are using the results in search engines to help them make informed purchasing decisions in every industry. If you aren’t ranking on the first page for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities. 

This post originally appeared on this WSI blog: 
http://www.wsipremiermarketing.com/wsi-implements-seo-for-fremont-investment-group

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America’s Industrial Gasket Superstore Engages WSI for SEO Project

Madelene - 2015-10-08

Gore Gaskets

The Gasket Superstore is the brain child of Atlas Hose and Gasket Company’s Baton Rouge office. They are building on a long history of providing industry with high quality industrial pipe flange gaskets fabricated to exact specification. Being a distributor for major gasket manufacturers and recognizing the market opportunity the Gasket Superstore began offering online pipe flange gaskets nationally, in 2007.  We strongly emphasize SUPERIOR SERVICE and QUALITY IN WORKMANSHIP in order to fulfill our customer’s needs and requirements.

Digital Marketing with WSI

In terms of digital marketing, Gasket Superstore has partnered with WSI to achieve leadership positions in the search engine results page ranking.  The first phase of this project involved upgrading the existing website to take full advantage of the latest internet technology. Such as making the website mobile friendly through responsive design and changing the website architecture for search engine optimization. A national SEO strategy has been implemented to build the content of the company’s web site necessary to rank for terms such as:

http://gasketsuperstore.com/buna-n  

http://gasketsuperstore.com/durlon-gaskets  

http://gasketsuperstore.com/garlock-gaskets  

http://gasketsuperstore.com/EPDM-gasket-material  

http://gasketsuperstore.com/Neoprene

http://gasketsuperstore.com/PTFE-Gaskets

The company is looking to significantly grow market share through the SEO implementation. And the early signs and results show we are moving in the right direction. The first phase of the project will last about 6 months before we begin to look at phase II. 

This effort will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger and Google+.  As this effort unfolds, Gasket Superstore expects to see their brand at the top of the results for many gasket related keywords.

This post originally appeared on this WSI blog:  http://www.wsiexpertsolutions.com/americas-industrial-gasket-superstore-engages-wsi-for-seo-project/  

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WSI Expands Tentickle Tents’ International Presence

Madelene - 2015-09-24

Tentickle Tent

Tentickle, the South African based stretch tent manufacturer has asked WSI in Cape Town, South Africa, to further expand their international marketing campaign into Germany.

In the eventing industry, Tentickle is well-known around the globe as one of the most forward thinking stretch tent companies in the world. At WSI we are proud of the fact that Tentickle have chosen WSI as their digital marketing partner for 7 consecutive years and it’s a great example of the kind of client/consultant relationship we enjoy building and delivering on. Since October 2008, WSI has worked closely with Tentickle to increase visitors, conversion rates and to target a growing number of international markets. The services provided include both local and international Search Engine Optimisation campaigns, Paid Search marketing, Email marketing and Social media. More recently we have started to leverage WSI’s global network, working with WSI’s top French consultants, to assist with onsite Optimisation and translation into French. There’s no doubt that WSI’s network gives us the capacity to assist global clients on a scale that few local agencies would be able to match.

Who is Tentickle Tents?

Tentickle Tents is a global market leader in the supply of Bedouin inspired stretch tents and stretch fabric canopies to the African, European, Australian and US eventing industry. They have supplied private party tents, stunning wedding tents, corporate event tents and mega-stage tents to some of the biggest functions on the global events calendar. Society weddings, international sports events, global music festivals, high-end fashion shows and multicultural outdoor festivals – you name it, Tentickle has the right tent for the event.

What Makes Tentickle’s Tents Different?

Tentickle’s stretch tents offer an event tent solution that is nothing short of spectacular. Combine smooth sexy curves with even more stunning fabrics. Add their renowned stretch decor and bring it all to life with expertly positioned lighting and you’ll have a recipe that’s going to time and again leave your guests gasping with delight. The fact that their tents are amongst the most versatile, easy to pitch, and pitchable on any gradient, simply adds to an already award winning eventing solution. And yes, here’s one more pitch… Tentickle’s tent fabric is robust, weatherproof and IFR (International Fire Regulations) compliant – a first for the industry when released.

Tentickle Tents

The Way Forward

WSI looks forward to further expanding Tentickle’s international target market with the implementation of additional country specific sub-sites. At the same time, the off-site effort will focus on the syndication of a variety of content, including blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger and Google+.  As this effort unfolds, Tentickle expects to see their brand at the top of the results for all keywords.

To ensure that these strategies bear fruit WSI analyzes key performance indicators and prepares regular transparent marketing reports. These not only keep Tentickle Stretch Tents informed about monthly activities but also help us to ensure our clients get the required Return on Investment from their marketing. It’s a tough, competitive industry online and our WSI Cape Town based Digital Marketing team are proud of the results achieved thus far.

 

This blog was originally posted on: http://blog.wsiwebmarketing.co.za/wsi-expands-tentickle-tents-international-presence/

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Social Media Quotes from Google, Facebook and LinkedIn

Madelene - 2015-09-13

Report from the WSI Global Conference in Miami. There were many exciting speakers joining WSI – We Simplify Internet Marketing, at the Trump Doral Resort in Miami this year!
Some of the interesting speakers were Alec Humes, Strategic Partnerships at Google, Alfredo C Tan, Group Director, Global Marketing Solutions at Facebook and Brian Church, Country Manager Canada at LinkedIn. Here are the chosen images and the top quotes from these top social media platform representatives. As expected, some of the chosen topics to talk about were mobile, personalisation, social behavior, employer branding, and social business results (ROI). Here are the quotes to remember in 2015.

Speaker Alec Humes, Google

Alec Humes Google

“Mobile is behavior – not technology.”

 

Speaker Alfredo C Tan, Facebook

Alfredo C Tan from Facebook

“Social is not the objective. The goal is to drive real business results.”

 

Speaker Brian Church, LinkedIn

Brian Church LinkedIn 

“Employer brand is: attributes and value of your company as a place to work.”

 

Want to learn more about digital marketing?

If you are interested in following all the latest news and trends and to learn more about digital marketing you can dowload our White Paper 6 Ways to Compete in the New Digital Landscape of 2015″.

Compete in the Digital Landscape

Our goal with this whitepaper is to help you build a roadmap for your business in 2015. 

In 8 pages you’ll find out:

  • Why just showing up is no longer enough
  • How to humanize digital experiences
  • Why paid advertising channels deserve your attention

 

 

5 Digital Trends to Get You Ahead in 2015 from WSI World on Vimeo.

 

Contact us

You can also contact us at info@wsiwebanalys.se or fill in the contact form and we will get back to you as soon as we can. Book a meeting and we can advise you on how to take your digital marketing to the next level!

 

 

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La Caja de Pandora, an alternative remedies ecommerce store, relies on WSI to their SEO strategy

Madelene - 2015-09-09

La Caja de Pandora is an online store that sells products related to alternative therapeutic disciplines.  Some categories of these products are: floral Formulas, Bach flowers, floral breezes, essences of gems BE, essences of metals BE, essence of waters of seas, oceans and rivers, essences of female archetypes, male archetypes essences, essences of seeds, homeofonic essences, essences of Linnaeus clock, flowers of America BE, flowers of Australia BE, flowers of Hawaii BE, Ho’oponopono formulas, combined remedies and Schüssler salts.

La Caja de Pandora

SEO for Ecommerce

WSI was hired by La Caja de Pandora to develop a strategy for SEO. The on-page optimization is completed that consisted in optimizing 19th pages and make some adjustments to the site in order to make it able to position in search engines. These 19 pages are focused on the 19 main categories of products for La Caja de Pandora online store:

Digital Business Profiles

It can be noticed that there is a “BE” suffix in some of the above categories. It means “Body” and Emotion”. it is used, since these remedies act effectively in the body and emotions of people. Also, the off-page optimization phase is running in order to increase the popularity of La Caja de Pandora, which also includes the creation of profiles in business directories, customer reviews, external blogs (Google+, WordPress, Tumblr, Weebly y gHost) and produce signals in social networks.

WSI will deliver to La Caja de Pandora various detailed reports, about the level of organic, direct, referenced and social networks traffic, in order to demonstrate the progress of SEO to gain market share and will report each month the return on investment by means of setting up the website to assess the sales conversions.

This post originally appeared on http://www.wsiwebdeal.com/la-caja-de-pandora-ecommerce-de-remedios-alternativos-se-apoya-en-wsi-para-su-estrategia-seo/ and was translated to English Language.

Contact WSI in Sweden – WSI WebAnalys Sweden
Email: info@wsiwebanalys.se

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WSI Retained by Tom Needham Insurance for a New Website and SEO Implementation.

Madelene - 2015-08-28

Tom Needham Insurance has been offering better prices and the best in service in North Carolina, Virginia and South Carolina for 18 years.  As an independent insurance agency, they shop many of the top insurance companies in the United States and find the perfect plan for each person or company represented. 

TNI

Recently Tom Needham Insurance partnered with WSI to provide a responsive website, on-page search engine optimization and local SEO.  This investment in their online capabilities will enhance their level of customer service, making a dedicated effort to be found on any device and across multiple channels.  This also gave their customers the ability to provide all their information and get rapid quotes online over a secure, trusted site.

After the initial keyword research was completed, additional pages, plus a blog, were added to their site for a better user experience and proper optimization.  WSI also assisted with relevant content and optimized copywriting.  In two months, seven new pages are being shown on page one of search results.  Three examples are found below:

https://www.tomneedhaminsurance.com/homeowners-insurance/

https://www.tomneedhaminsurance.com/ho-3-vs-he-721-comparison/

https://www.tomneedhaminsurance.com/blog/

Now the primary focus will be on off-page optimization, including citation building and increased customer reviews.  WSI will also provide relevant posts for their blogs created at Tumblr, WordPress and Blogger and posts for Google+ and their social channels. 

Each month, WSI will analyze the progress made on the key performance indicators of the implementation and provide Tom Needham Insurance with reporting.  These reports will allow them to easily see the success of these online projects and see if any changes need to be made in their overall strategy. 

This post originally appeared on the WSI blog:  http://www.wsinewmediamarketing.com/wsi-retained-by-tom-needham-insurance-for-a-new-website-and-seo-implementation/

For Digital Marketing Services in Sweden, contact WSI Swedeninfo@wsiwebanalys.se

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The Conco Companies Retain WSI for a Third Year of Comprehensive Digital Marketing Services

Madelene - 2015-08-05

The Conco Companies are one of the USA’s largest commercial concrete contractors, and holders of the Guinness World Book of Records record for the largest continuous concrete mat pour, on the Wilshire Grand in LA scheduled to be completed in 2017.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. 

Concrete Pumping

Concrete Pumping

WSI and Conco have just agreed to strengthen a mutually beneficial partnership that has dramatically improved Conco’s online presence and lead generation. First initiated in July 2013, the engagement initially focused solely on SEO, and has since blossomed into a comprehensive service offering including SEO, web development, e-mail marketing, social media marketing, PPC and mobile app development.

Over the last 12 month’s WSI’s has added 62 pages to the Conco site, posted 120 off site blogs to multiple accounts, created and marketed an Android and Apple mobile app that features the available concrete pumps that Conco offers at its various locations, and optimized 5 different social media platforms.

Moving forward, WSI will continue to optimize Conco’s web presence through the creation of a newly designed responsive web site, a drive to expand Conco’s already impressive e-mail list, increased social media presence, add a Weebly blogging account and deepen SEO efforts on high value keywords in SEO.  Specifically, WSI will focus on moving Conco up into top three ranking positions for the following high value keywords:

Last, but certainly not least, WSI will also focus on improving Conco’s web presence in Denver by increasing visibility of the following geo-modified keywords such as “concrete contractors Denver”.

Some of the notable projects that Conco has been involved with include the following:

The Main Street Gateway Project in Bellevue Washington. The Conco Companies provided the structural concrete package this mixed-use project. This includes the pumping, place and finish, shotcrete, and formwork along with supplying the reinforcement.

The Kinects Tower in Seattle Washington. This is a new mixed-use 41-story high-rise currently under construction.  Once complete the tower will consist of 356 multi-family units varying from traditional studios to luxury penthouse suites located on the top two floors as well as 4,658 sq. ft. of retail space on the ground level. Conco’s is constructing four levels of below grade parking and five levels above to provide the building with 316 parking stalls.

LuXe -1650 Broadway Street, San Francisco.  This project is a 34-unit condominium Conco is providing all of the concrete pumping and reinforcement services. In addition Conco is constructing two floors below ground that will contain 49 parking spaces for residents.

1650 Wewatta, Denver, Colorado.  Conco was awarded a concrete contract by Holland Partners for a 21-story luxury apartment building next to the historic Union Station in downtown Denver. The building will include 288 apartment units, 260 parking spaces, and approximately 7,000 SF of retail space.

Conco and WSI are looking forward to a mutually beneficial relationship for many years to come.

This post originally appeared on http://www.wsiexpertinternetmarketing.com/our-blog/the-conco-companies-retain-wsi-for-a-third-year-of-comprehensive-digital-marketing-services

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