OUR BLOG

Home Care Agency Engages WSI For Search Engine Optimization Program

Madelene - 2018-07-22

in-home-care-services

Newton, MA-based home care agency, Visiting Angels Newton/Canton, has retained WSI for a local SEO program to generate leads online for home care services for the elderly and disabled adults.

The company provides senior care, dementia care, Alzheimer’s care, respite care, companion care, transitional care and other home care services. These non-medical services are provided on an hourly or daily ”live-in” basis including personal care, mobility assistance, errands & transportation, meal prep, light housekeeping, medication reminders, and companionship. This private duty care is provided by home care aides who are selected for each client based on their character, experience, technical ability, and other traits.

Visiting Angels Newton/Canton has been serving Greater Boston since 2004. Many families in Newton, Needham, Dedham, Canton, Brookline, Watertown, as well as Natick, Wellesley, Roslindale, Norwood, Westwood, Canton, Stoughton, and nearby towns in Metrowest Boston have benefited from their expert home care services. The company is accredited by the Massachusetts Home Care Alliance. It has won the Best of Home Care Leader in Excellence award from the national independent client satisfaction survey firm Home Care Pulse four years in a row. As a home care provider with an outstanding group of over 250 home care aides, the company has also been named a Top Place to Work by the Boston Globe.  

Having done business in the Newton Community for over 10 years, the company has developed a strong network of partners and benefits from their referrals. It also runs regular educational events in the community and has a robust social media program and email marketing campaigns that engages the community and helps to increase recognition and trust. As part of the Visiting Angels franchise, the company also gets leads generated by Corporate Headquarters. With the encouragement of the Corporate Office, the company seeks to expand business and increase leads through digital marketing. WSI is honored to be selected as the digital marketing agency for this purpose. We designed a customized digital marketing plan for Visiting Angels Newton/Canton as follows.

First, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords. We also improved the conversion architecture of the website by changing layouts and adding a Hipaa-compliant contact form on every page. In addition, an on-site blog was also implemented which would include articles about senior home care services, dementia care, homecare aides, home care costs and more. These blog articles contain long tail keywords that would help to bring traffic to the website.

With the on-page optimization complete, the local SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google My Business, Google+, Facebook and Linkedin pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium and Weebly.

While the homecare agency has received and published many customer testimonials over the years, it has not received any reviews on Google. Part of this digital marketing solution would be focused on generating reviews on Google as well as other relevant websites such as senioradvisors.com, Care.com and caring.com for the company.

WSI will monitor the local SEO campaign results using Google Analytics and the Search Console. Each month WSI will produce a report that includes key metrics such as organic traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from this SEO program.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

This blog post is originally published on https://thewsitouch.com/blog/home-care-agency-engages-wsi-for-search-engine-optimization/


For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |


WSI - Helping Ideas Realise Their Potential

Följ och gilla oss gärna:

Laundry and Dry Cleaning Service Continues SEO Program with WSI for the 8th Year

Madelene - 2017-09-20

Sarni Cleaners of Greater Boston is a third generation family-owned and family-operated laundry and dry cleaning service with a commitment to quality and customer service. James Sarni, Sr., grandfather of current CEO, Ken Sarni, pioneered laundry pickup and delivery service to Boston’s affluent society with his horse and buggy in 1929.

Today, Sarni Cleaners operates four stores in Downtown Boston, North End, South End and Lynnfield. Services include laundry (wash, dry and fold), dry cleaning, shirt laundry, alterations, wedding gown preservation as well as home/office cleaning, clothing restoration, home and office cleaning and janitorial services. The company has a fleet of five pickup and delivery trucks servicing Boston and Cambridge.

In 2010, Sarni Cleaners engaged WSI for website development, local SEO and email marketing services to compete with a local venture-backed startup in laundry pickup and delivery services as well as other established dry cleaners moving from the suburbs into the city. The SEO program focuses on the following keywords

Throughout the years, despite the disruption and competition from various app-based laundry pickup services including ventured-backed Washio, WSI’s local SEO program has enabled Sarni Cleaners to consistently rank on the first page of Google search results and in map results, resulting in thousands of new customers online and in store for the company.  The online pickup and delivery order form has automated the company’s workflow for laundry and dry cleaning pickup service since 2010.

As business grows, Sarni Cleaners has also started new services in home/office cleaning and clothing restoration. WSI has helped the company build their web presence in these services as well.

WSI’s local SEO program includes sharing content on WordPress, Tumblr, Blogger, and Weebly, as well as frequent posts on Facebook, Twitter, Google+ (Boston Financial District, North End Boston, South End Boston)  and Pinterest.

WSI’s digital marketing solution also includes email marketing to the company’s customer list. Monthly promotions has helped to retain customers over the years.

In 2014, WSI built a new responsive website for Sarni Cleaners to ensure an excellent user experience. We anticipate continued success in helping Sarni Cleaners grow their business using our digital marketing solution.

About The WSI Touch

WSI is a global digital marketing company with over 1000 consultants in over 80 countries, offering a full range of digital marketing services including website design, search engine optimization, pay-per-click advertising, email marketing, social media marketing, e-commerce and much more. The WSI Touch is the local WSI office in Natick, Massachusetts.


This blog post was originally published at http://www.thewsitouch.com/laundry-dry-cleaning-service-continues-seo-program-wsi-8th-year/


For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile |

WSI - Helping Ideas Realise Their Potential


 

Följ och gilla oss gärna:

Stay Connected

© Copyright © 2014 WSI. All rights reserved.

Gillade du inlägget? Dela gärna med dig :)