A uniform clothing store in Massachusetts recently engaged WSI for digital marketing services. The store, First Defense Supply, offers uniform and supplies for law enforcement, fire and rescue, and emergency medical services personnel. 

The police uniform store provides uniforms from name brands such as Blauer, 5.11 Tactical, Flying Cross and Vertx, badges, IDs and wallets from Blackington and Strong, boots, shoes and socks from 5.11 Tactical, Bates, Corcoran, Matterhorn and Thorlos. It also provides duty gear such as holsters, flashlights, body armor, bags, restraints (handcuffs), batons, tactical gear and riot gear from well-known high quality product manufacturers such as Safariland, Uncle Mikes, Streamlight and Bianchi. The customers in the law enforcement sector includes state police, local police, county sheriff, Federal and correctional officers.

The store also provides uniforms for firefighters and rescue professionals as well as gear and equipment such as Fire/rescue gloves, medical gloves, medical bags, and lights from Safariland, Streamlight, Uncle Mikes.

In addition to uniforms for EMS personnel, the store also provides CPR equipment, medical gloves, and medical bags from the popular manufacturer North American Rescue.

Digital Marketing Services Provided by WSI

The store initially engaged WSI to develop a modern mobile-responsive e-commerce website. While it prepares its inventory to go online, the store launched the website with the purpose of promoting discounted police uniform and gear. WSI developed a digital marketing program for the store which includes biweekly email newsletters to its customer list using Constant Contact, as well as frequent social media posts on its Google My Business, Facebook, Instagram and Linkedin pages. WSI performed detailed keyword research and on-page SEO has been done on relevant landing pages as well as the social media profiles. Ad campaigns are also executed on select social media platforms to promote the brand.

The objectives of the program are to increase website traffic, drive more visitors to the store, promote sale items and increase social media visibility and brand name recognition. We will monitor the store’s website traffic and conversions, as well as the followers and engagement on its Facebook, Instagram, Linkedin pages. We are confident that our ongoing efforts in digital marketing will deliver exceptional results for our client.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With consultant in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help you succeed.

This post was originally published at https://thewsitouch.com/blog/digital-marketing-for-a-uniform-store/

For more info about WSI, please visit: www.wsiworld.com
For more info about WSI Sweden, please visit www.wsiworld.se and www.wsiwebanalys.se

It all began with ACT Family Counselling, a private practice working with individuals, couples, and families of all ages, serving the Inland Empire and surrounding communities since 1990. In late 2019, the company embarked on a whole new business to complement the 6 offices established in southern California – ACT Teletherapy.

ACT Teletherapy – Online therapy via Voice, Video, and Text

ACT Teletherapy is designed to help individuals, couples, and families with emotional and behavioural problems, conveniently and privately through a secure online portal. ACT Teletherapy provides qualified and experienced therapists to assist with a wide range of issues, from depression and stress to relationship issues, eating disorders, and much more.

ACT Teletherapy – Digital Marketing Strategy

As a new business, ACT Teletherapy had many challenges. The new service needed an online presence including website and social. Those are now live with a secure portal for all client scheduling, billing, and communications.

Now the challenge is to drive traffic to the new website. The site was built with responsive architecture and content optimized for search. With the launch complete, offsite SEO, link building, and blogging are underway.

In addition, a press release, social campaign, paid advertising campaign, and email marketing are all in the works to promote the new business and drive traffic to the site.

A Great Start – Much Work Ahead

We all understand that SEO takes time, more depending upon the how competitive client’s industry. We are excited to see the initial results with the foundation pages created so far. These include:

• Teletherapy –  https://actteletherapy.com/
• Online therapy – https://actteletherapy.com/about/
• Insurance – https://actteletherapy.com/insurance/
• Teletherapy News – https://actteletherapy.com/news/
• Online Therapy Services – https://actteletherapy.com/services/

We are very excited about our progress so far and look forward to the added presence that our PPC campaign, Press Release, Content Marketing and Email Newsletter will bring to our Search Engine Optimization program.

This blog post first appeared on: https://wsicybersmart.com/2020/02/05/wsi-provides-a-digital-strategy-for-act-teletherapy/

Since 1920, von Hemert Interiors has built a reputation for prestige and elegance in the furniture business providing discerning clientele with access to the leading luxury furniture brands. Their team of experienced and professional interior designers along with their excellent customer service has been the foundation in their success for almost 90 years.  Over the last few years, von Hemert has used digital marketing to grow their business solely focusing on pay-per-click advertisement

Recently to complement their PPC efforts, von Hemert partnered with WSI to grow their organic visibility and online prominence in search. After extensive keyword research, the following 10 keywords were chosen to start their campaign:

• Luxury Furniture  
• Interior Designers and Decorator
• Italian Furniture Store
• Hancock and Moore Furniture
• Stickley Furniture
• Luxury Living Room Furniture
• Marge Carson Furniture
• Century Furniture
• Furniture Upholstery  

Their website went through a thorough on-page optimization for these keywords with focus on the following pages:

• https://www.vonhemertinteriors.com/
• https://www.vonhemertinteriors.com/Bedroom.inc
• https://www.vonhemertinteriors.com/designservices.inc
• https://www.vonhemertinteriors.com/von-hemerts-exclusive-italian-furnishings/brand-type.aspx
• https://www.vonhemertinteriors.com/hancock-and-moore/brand-type.aspx
• https://www.vonhemertinteriors.com/stickley/brand-type.aspx
• https://www.vonhemertinteriors.com/LivingRoom.inc
• https://www.vonhemertinteriors.com/marge-carson/brand-type.aspx
• https://www.vonhemertinteriors.com/century-furniture/brand-type.aspx
• https://www.vonhemertinteriors.com/furniture-upholstery.inc

Currently, WSI is expanding von Hemert Interiors online presence with monthly off-page optimization using extensive link building and ongoing blogging efforts.  These high-quality blogs posts will be syndicated to Google+, Tumblr, WordPress, Weebly, and Blogger which is expected to drive their search rankings improvements.  Social media posts are also being integrated in the campaign using Facebook, Twitter, and Google+.

This post originally appeared here: https://wsidigitalmarketingexperts.com/blog/luxury-furniture-company-partners-wsi-expand-online-presence/

For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |

Country Greenery, a Cape May County New Jersey full service landscape-Garden Center has engaged WSI Digital Marketing to build a new website, and create content to improve online awareness, promote their specialty services—pottery design, container gardening, and, landscape design. 

The goal of the engagement is to boost online visitations, establish a platform for lead generation, and, enhance brand image. 

WSI designed the new website, www.countrygreenerycapemay.com , and optimized 7 pages for the initial launch in October, 2017.  Keyword research was conducted to determine the search behavior in the Cape May county and surrounding areas, including the Philadelphia suburban market for garden center and landscape services.  It was determined to include “cape may” in the root domain, as Cape May is a key search term for southern New Jersey.

Below are some examples pages from the initial optimization:

pottery cape may

garden center plants

custom services container gardening

custom services landscape design supplies

lawn garden supplies

Since the new website was launched after the key summer season for this business, the client is gearing up for spring 2018 to fully evaluate the impact of their new online presence.  Analytics will be charted using 2018 as the baseline for comparison and improvement. 

Off-page optimization has been completed with Facebook, and, Google + will be added.  The off-page optimization plan includes ongoing content creation and syndication monthly.  This will include blogs, directory listings, and social media posts all designed to build links and social focus around keywords per above.

The blogs will be syndicated to Tumblr, WordPress, and Blogger.

About Country Greenery: 

Country Greenery Garden Center is a family owned and operated garden center/landscape design business since 1985 in Cape May County, New Jersey.  The Parker family—Mike, Gloria, Karin and Alicia are all active participants in the day-to-day operation of the business.

Due to the rapid expansion of the floral design business, the family recently opened a new facility to handle the volume.  That business is called blooms.

WSI has also been engaged to build a new site for blooms, which will launch before the end of 2017.

This post originally appeared: https://www.drivenbywsi.com/country-greenery-engages-wsi-for-web-developmment/

For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |

Robert Adelson, Esq., a well-known Boston business and contracts law attorney has engaged with WSI for SEO services for his executive employment law practice.  For over 20 years, Attorney Adelson has provided his clients with outstanding legal representation in areas of employment agreement, executive compensation, equity and separation matters. A frequent speaker and author, Rob has written numerous articles in the areas of employment agreements, non-competes and restrictive covenants, compensation, stock, stock options and executive equity terms. His articles have been published in The Culpepper Letter, Family Business, Boston Business Journal, Genetic Engineering News and Mass High Tech: The Journal of New England Technology. In addition, Rob’s work as an executive employment attorney in Boston has been recognized in the Boston Globe, the Boston Herald and other publications.

The goal of the WSI engagement is lead generation. WSI conducted a careful analysis of the web presence and digital marketing activities performed by his previous marketing providers.  The results showed that he has a 12-page responsive website, a 70-page older non-mobile-friendly website, a free WordPress blog with hundreds of pages, a Findlaw profile and four highlights, and a monthly e-newsletter campaign that drives traffic to the WordPress blog. There was much duplicate content in these web properties and a strategy for content marketing, link building and driving website traffic was lacking.

WSI’s digital marketing solution involves first rebuilding the 70-page website into a responsive website that complies with Google’s mobile friendly standards. Responsive websites enjoy improved Google search results rankings. The pages on the 12 page website were then redirected to the new website, preserving the links. Duplicate content was cleaned up.

Next, we performed comprehensive keyword research on the subject of executive employment and selected specific keywords that were then mapped to the relevant pages of the website.  The keywords focus on what Attorney Adelson does, as well as what he is, i.e., executive employment lawyer. Then, employing advanced on-page optimization techniques, the pages were optimized for the selected keywords and their stems.  Here are several examples of keywords that have been optimized on the executiveemploymentattorney.com site:

Executive Compensation Lawyer

Non-Compete Agreement Attorney

Severance Agreement Lawyer

Lawyer for Wrongful Termination

With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive content marketing and local SEO program. This program will include registering the website in local business directories, posting on its Google+ page, writing new articles, posting Rob’s speaker slides on Slideshare, and increasing his positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly. Monthly newsletters will include landing pages on the website to drive traffic to the website.

Each month of the SEO implementation will be monitored and carefully tracked.  Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors. We expect to achieve significantly increased lead generation rates from these SEO efforts.

This blog post is originally published on http://www.thewsitouch.com/executive-employment-lawyer-engages-wsi-web-development-seo/

For strategic SEO and increased lead generation services in Sweden, contact Madelene Wadelius, WSI Sweden.

High Rise Security Systems, has provided security systems and fire detection systems for commercial properties since 2004. As well as installing fire alarms for new construction, they also provide monitoring services, fire alarm inspections and integrated systems.

HRSS, like many small businesses, tried to improve their online presence on their own. After many failed attempts, it became clear they needed the professional help that can only be provided by a WSI agency.

In dire need of a conversion driven site, better visibility in SERP, and desperate need for marketing automation to manage their current data base, HRSS sought our help.

After several strategy meetings between their sales department and our marketing team we developed an SEO and inbound strategy that will affect their fire alarm business to grow that area’s SERP presence and manage leads.

With extensive keyword research, we gave them a full site redesign focused on targeting their very specific, and small pool, of buyer personas. Careful content procurement was important as this is a very technical vertical. We added quality content, again focused on the target audience.

We’ve implemented a link building plan as well as heavily implemented citations for both aggregates and niche directories to increase page authority and brand recognition.

If you would like to learn more about High Rise Security Systems please follow read more content on Blogger, Tumblr, WordPress and Weebly.

This article was originally posted on http://www.wsieresults.com/

A World Class Academic Program

Francisco Marroquín University (Universidad) in Guatemala is one of the most prestigious establishments in the country as well as the rest of Latin America. Founded in 1971, it has various faculties being Economic Sciences (Ciencias Económicas) one of the best in the region.

This faculty was founded in 1972 and offers a world class academic program and experience dedicated to talented and disciplined students.  Located in the heart of Guatemala City its campus is surrounded by gardens and forest that serves as habitat for more than 850 varieties of plants and 200 species of birds which converge with modern and technologically advanced buildings.

Among all universities in Guatemala (Universidades en Guatemala) that offer degrees (carreras universitarias) related to the business environment,  the economic Sciences Faculty from UFM provides the ideal environment for personal, career and academic growth with degrees such as Business Administration (Administración de Empresas), Industrial Engineering (Ingeniería Industrial), Computer Science (Ingeniería en Sistemas), etc.

Positioning as Leaders on Search Engines

Understanding the importance that the digital environment has today and knowing as a fact that the Economic Sciences (Ciencias Económicas) faculty is a prestigious and innovative leader in business education, Estrategia Digital WSI was recently hired to develop a strategy to position the faculty among the top on search engines.  We are aware that the new generation of students utilizes this valuable tool to investigate and search for alternatives and information about probable degrees (carreras universitarias) that provides them with a brighter future and career. The first phase will include phrases such as: 

Universities in Guatemala – Universidades en Guatemala

University – Universidad

College Degrees – Carreras Universitarias

Business Administration – Administracion de Empresas

Industrial Engineering – Ingenieria Industrial

Computer Science – Ingenieria en Sistemas

Economic Sciences – Ciencias Economicas

With this new Digital Marketing, the Faculty is moving towards the future and hopes to attract more students searching for a better education.

This blog first appeared at http://www.estrategiadigitalwsi.com/FCE-hires-WSI- for-SEO on Dec. 20 2015.

Search Engine Optimization Strategies and Defined Personas

WSI was retained by Fremont Investment Group, LLC , a real estate investment company which helps home owners who need to sell their home quickly through their website “We Buy Your Austin Home”, to increase their leads with search engine optimization strategies. The architecture of the new site was optimized for researched and defined personas. Once the sites launched, on page SEO was started with extensive keyword research.  

The new SEO web pages were published on the website and the technical audit of these pages was completed to make sure all required SEO elements for the best possible optimization is correct. In addition, all web pages have the fundamental SEO in place including unique meta descriptions and relevant page titles. Now we are beginning the off page phase of the project.  WSI copywriters will be writing relevant posts for the blog accounts created at Tumblr, Blogger , WordPress, and Weebly. In addition, local social business pages (Google + Business, Facebook Business, LinkedIn Business), will be claimed, verified and fully completed with information about the company and the local office in Austin, Texas. 

Each month, WSI will be analyzing the progress made on the key performance indicators (KPIs) of the SEO on page and off page implementation.  These KPIs include the number of links to the new SEO pages, the rankings of these pages, the number of organic visitors to these pages, and the number of conversions.  Monthly reporting will be conducted with the owners of the Fremont Investment Group, LLC to keep them informed of the progress we are making.

WSI stands for ‘We Simplify the Internet’ and is the global leader in digital marketing with over 1,000 digital marketing consultants in over 80 countries. On average, there are over two billion searches done on Google daily. Consumers are using the results in search engines to help them make informed purchasing decisions in every industry. If you aren’t ranking on the first page for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities. 

This post originally appeared on this WSI blog: 
http://www.wsipremiermarketing.com/wsi-implements-seo-for-fremont-investment-group

The Gasket Superstore is the brain child of Atlas Hose and Gasket Company’s Baton Rouge office. They are building on a long history of providing industry with high quality industrial pipe flange gaskets fabricated to exact specification. Being a distributor for major gasket manufacturers and recognizing the market opportunity the Gasket Superstore began offering online pipe flange gaskets nationally, in 2007.  We strongly emphasize SUPERIOR SERVICE and QUALITY IN WORKMANSHIP in order to fulfill our customer’s needs and requirements.

Digital Marketing with WSI

In terms of digital marketing, Gasket Superstore has partnered with WSI to achieve leadership positions in the search engine results page ranking.  The first phase of this project involved upgrading the existing website to take full advantage of the latest internet technology. Such as making the website mobile friendly through responsive design and changing the website architecture for search engine optimization. A national SEO strategy has been implemented to build the content of the company’s web site necessary to rank for terms such as:

http://gasketsuperstore.com/buna-n  

http://gasketsuperstore.com/durlon-gaskets  

http://gasketsuperstore.com/garlock-gaskets  

http://gasketsuperstore.com/EPDM-gasket-material  

http://gasketsuperstore.com/Neoprene

http://gasketsuperstore.com/PTFE-Gaskets

The company is looking to significantly grow market share through the SEO implementation. And the early signs and results show we are moving in the right direction. The first phase of the project will last about 6 months before we begin to look at phase II. 

This effort will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger and Google+.  As this effort unfolds, Gasket Superstore expects to see their brand at the top of the results for many gasket related keywords.

This post originally appeared on this WSI blog:  http://www.wsiexpertsolutions.com/americas-industrial-gasket-superstore-engages-wsi-for-seo-project/  

Tentickle, the South African based stretch tent manufacturer has asked WSI in Cape Town, South Africa, to further expand their international marketing campaign into Germany.

In the eventing industry, Tentickle is well-known around the globe as one of the most forward thinking stretch tent companies in the world. At WSI we are proud of the fact that Tentickle have chosen WSI as their digital marketing partner for 7 consecutive years and it’s a great example of the kind of client/consultant relationship we enjoy building and delivering on. Since October 2008, WSI has worked closely with Tentickle to increase visitors, conversion rates and to target a growing number of international markets. The services provided include both local and international Search Engine Optimisation campaigns, Paid Search marketing, Email marketing and Social media. More recently we have started to leverage WSI’s global network, working with WSI’s top French consultants, to assist with onsite Optimisation and translation into French. There’s no doubt that WSI’s network gives us the capacity to assist global clients on a scale that few local agencies would be able to match.

Who is Tentickle Tents?

Tentickle Tents is a global market leader in the supply of Bedouin inspired stretch tents and stretch fabric canopies to the African, European, Australian and US eventing industry. They have supplied private party tents, stunning wedding tents, corporate event tents and mega-stage tents to some of the biggest functions on the global events calendar. Society weddings, international sports events, global music festivals, high-end fashion shows and multicultural outdoor festivals – you name it, Tentickle has the right tent for the event.

What Makes Tentickle’s Tents Different?

Tentickle’s stretch tents offer an event tent solution that is nothing short of spectacular. Combine smooth sexy curves with even more stunning fabrics. Add their renowned stretch decor and bring it all to life with expertly positioned lighting and you’ll have a recipe that’s going to time and again leave your guests gasping with delight. The fact that their tents are amongst the most versatile, easy to pitch, and pitchable on any gradient, simply adds to an already award winning eventing solution. And yes, here’s one more pitch… Tentickle’s tent fabric is robust, weatherproof and IFR (International Fire Regulations) compliant – a first for the industry when released.

The Way Forward

WSI looks forward to further expanding Tentickle’s international target market with the implementation of additional country specific sub-sites. At the same time, the off-site effort will focus on the syndication of a variety of content, including blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger and Google+.  As this effort unfolds, Tentickle expects to see their brand at the top of the results for all keywords.

To ensure that these strategies bear fruit WSI analyzes key performance indicators and prepares regular transparent marketing reports. These not only keep Tentickle Stretch Tents informed about monthly activities but also help us to ensure our clients get the required Return on Investment from their marketing. It’s a tough, competitive industry online and our WSI Cape Town based Digital Marketing team are proud of the results achieved thus far.

This blog was originally posted on: http://blog.wsiwebmarketing.co.za/wsi-expands-tentickle-tents-international-presence/