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Corporate Travel Agency Retains WSI to Advance Online Presence

Madelene - 2018-04-16

TravelManor is a corporate travel agency that excels in tailoring cost-effective, stress-free travel solutions for corporate groups and individuals. As a franchisee of the Harvey World/Bidvest group, this forward-thinking business travel agency draws from a tried-and-tested supplier pool that allows them to negotiate extremely competitive flights, accommodation rates and transfers. Their core team is situated in Cape Town, South Africa, and includes 9 of the industry’s most seasoned travel consultants, who bring a combined 128+ years of expertise to the table.

How the WSI & TravelManor Journey Began
When TravelManor came on board with WSI in December 2016, their website was far from optimal for conversion and on-site optimisation was lacking. To start with, the WSI team tackled the following aspects of the corporate travel agency’s website:

  • The homepage layout was revised for optimal conversion.
  • Existing pages were adapted according to up-to-date keyword research to improve organic ranking and Adwords relevancy. Content placement was revised for optimal conversion.
  • Existing images were replaced with high-quality images that were chosen to connect more effectively with the target market and existing website users.

Next up: An Effective Pay Per Click Campaign
WSI started by implementing a 90-day test programme on the Google search engine, monitoring and adjusting the campaign weekly to optimise results.

The Power of A Content Marketing Plan
At WSI, we firmly believe in understanding exactly what your prospective and current customers need to know, and then using these insights to produce optimised content based on keywords that have already been shown to drive organic search traffic and conversions. The key lies in delivering this content in a relevant and compelling way to grow our clients’ businesses by seeding and promoting the content by means of a business’ social networks.

To do so for TravelManor, the WSI team did extensive research to better understand the corporate travel industry, identify key issues within this industry, got to grips with the what companies look for in business travel agencies, and how agencies, in turn, are fulfilling the needs of their clientele. The next step was to craft authoritative blog posts on a monthly basis, prepared according to relevant and interesting topics that were the result of these findings. This included topics such as understanding and managing business travel risks; the importance of green due diligence in corporate travel; how Millennials are changing the face of business travel; innovate travel expense apps for busy jetsetters, and more.

Social Media Selling
WSI also established a firm social presence for TravelManor, to serve as the foundation on which we could implement and publish the content marketing assets created in line with our online marketing strategy. These platforms include Facebook Business, Google+ Local, Twitter and LinkedIn. Having laid the groundwork for the business’ online presence in this way, we then proceeded with a personal LinkedIn Marketing plan for key team members. These campaigns focus on increasing connections with relevant contacts and then building on those relationships until such time as it’s appropriate to reach out and ask for a meeting.     

Underpinning the Plan
As part of the SEO campaign for TravelManor, WSI created off-site blogging platforms on WordPress, Blogspot, Tumblr, Postach.io and Weebly and shared relevant content across these platforms. This content was then syndicated across various social platforms to increase the reach thereof.

What The Future Holds
TravelManor’s digital marketing strategy therefore includes a two-pronged approach. Firstly, a search marketing strategy, the purpose of which is to significantly elevate the business’ exposure, to ensure that they will be found when people are searching on Google for corporate travel agencies in South Africa; and secondly, the LinkedIn strategy, which comes down to good ol’ fashioned networking on steroids. We are confident that, in tandem, these two strategies will gain in momentum exponentially, and increasingly deliver the new business opportunities that the TravelManor team are keen to find.

This article was originally posted at: https://blog.wsiwebmarketing.co.za/corporate-travel-agency-marketing/

 


For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |


WSI - Helping Ideas Realise Their Potential

Luxury Furniture Company Partners with WSI to Expand Online Presence

Madelene - 2018-03-05

Luxury furniture store image

Since 1920, von Hemert Interiors has built a reputation for prestige and elegance in the furniture business providing discerning clientele with access to the leading luxury furniture brands. Their team of experienced and professional interior designers along with their excellent customer service has been the foundation in their success for almost 90 years.  Over the last few years, von Hemert has used digital marketing to grow their business solely focusing on pay-per-click advertisement

Recently to complement their PPC efforts, von Hemert partnered with WSI to grow their organic visibility and online prominence in search. After extensive keyword research, the following 10 keywords were chosen to start their campaign:

  • Luxury Furniture  
  • Interior Designers and Decorator
  • Italian Furniture Store
  • Hancock and Moore Furniture
  • Stickley Furniture
  • Luxury Living Room Furniture
  • Marge Carson Furniture
  • Century Furniture
  • Furniture Upholstery  

Their website went through a thorough on-page optimization for these keywords with focus on the following pages:

  • https://www.vonhemertinteriors.com/
  • https://www.vonhemertinteriors.com/Bedroom.inc
  • https://www.vonhemertinteriors.com/designservices.inc
  • https://www.vonhemertinteriors.com/von-hemerts-exclusive-italian-furnishings/brand-type.aspx
  • https://www.vonhemertinteriors.com/hancock-and-moore/brand-type.aspx
  • https://www.vonhemertinteriors.com/stickley/brand-type.aspx
  • https://www.vonhemertinteriors.com/LivingRoom.inc
  • https://www.vonhemertinteriors.com/marge-carson/brand-type.aspx
  • https://www.vonhemertinteriors.com/century-furniture/brand-type.aspx
  • https://www.vonhemertinteriors.com/furniture-upholstery.inc

Currently, WSI is expanding von Hemert Interiors online presence with monthly off-page optimization using extensive link building and ongoing blogging efforts.  These high-quality blogs posts will be syndicated to Google+, Tumblr, WordPress, Weebly, and Blogger which is expected to drive their search rankings improvements.  Social media posts are also being integrated in the campaign using Facebook, Twitter, and Google+.

This post originally appeared here: https://wsidigitalmarketingexperts.com/blog/luxury-furniture-company-partners-wsi-expand-online-presence/


For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |


 

WSI - Helping Ideas Realise Their Potential

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