Search Engine Optimization Strategies and Defined Personas
WSI was retained by Fremont Investment Group, LLC , a real estate investment company which helps home owners who need to sell their home quickly through their website “We Buy Your Austin Home”, to increase their leads with search engine optimization strategies. The architecture of the new site was optimized for researched and defined personas. Once the sites launched, on page SEO was started with extensive keyword research.
The new SEO web pages were published on the website and the technical audit of these pages was completed to make sure all required SEO elements for the best possible optimization is correct. In addition, all web pages have the fundamental SEO in place including unique meta descriptions and relevant page titles. Now we are beginning the off page phase of the project. WSI copywriters will be writing relevant posts for the blog accounts created at Tumblr, Blogger , WordPress, and Weebly. In addition, local social business pages (Google + Business, Facebook Business, LinkedIn Business), will be claimed, verified and fully completed with information about the company and the local office in Austin, Texas.
Each month, WSI will be analyzing the progress made on the key performance indicators (KPIs) of the SEO on page and off page implementation. These KPIs include the number of links to the new SEO pages, the rankings of these pages, the number of organic visitors to these pages, and the number of conversions. Monthly reporting will be conducted with the owners of the Fremont Investment Group, LLC to keep them informed of the progress we are making.
WSI stands for ‘We Simplify the Internet’ and is the global leader in digital marketing with over 1,000 digital marketing consultants in over 80 countries. On average, there are over two billion searches done on Google daily. Consumers are using the results in search engines to help them make informed purchasing decisions in every industry. If you aren’t ranking on the first page for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.
This post originally appeared on this WSI blog: