YoQuiero Mercadotecnia is a Company that revolves around helping other companies market their products and services through promotion, BTL marketing and digital marketing. As part of their everyday work, they have come to offer design as part of their services since 2014. The Company has been in business for almost 20 years and serves clients all around the Yucatan Peninsula from an office in the city of Merida, Yucatan. Promotion marketing (mercadotecnia promocional) has been the pillar that supports the company since its beginnings. Nonetheless, the importance that internet has come to increasingly gain and the need of better design derived onto increase our service options to precisely those 2 services.
YoQuiero Mercadotecnia already has a new web site but wants to position the web site and the brand on the internet to seize the current demand of this kind of services. The new web site was built with the user in mind to generate as many leads as possible. The on-page optimization is currently taking place with 4 relevant keywords in mind found during the investigation. The pages that are being optimized are the following:
Starting February, the off-page optimization stage of the strategy will begin to be executed as planned to increase the popularity of the Company, and this includes the creation of listings in business´s directories and posting of theme related articles on off-site blogs such as Google+, Blogger, WordPress, Tumblr and Weebly. The blog articles will be optimized with anchor text that supports the four main lines of business and will focus on areas of interest to customers and prospects. The content will be shared on the company´s social media channels to increase awareness about the services.
The main purpose of YoQuiero Mercadotecnia is to be a marketing and communications agency that returns sales and top of mind for their client´s brand through a combination of traditional and modern channels, like digital marketing. Promotion marketing is a form of persuasive communication that has as main purpose stimulate short term demand and sales in a direct and immediate manner. The final goal is to produce a positive return on investment.
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